Senior Manager, Offline Performance Marketing - New York City Metropolitan Area

Only for registered members New York City Metropolitan Area, United States

4 weeks ago

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Job summary

We're partnering with a fast-growing food e-commerce marketplace that connects consumers with the most iconic and beloved dishes from top restaurants, chefs, and small food makers across the U.S.

Responsibilities

  • Oversee the seven+ figure offline channel marketing budget making recommendations on allocation across channels
  • Develop & employ a testing roadmap to improve the incrementality and scale ofoffline channels
  • Partner with internal analytics & data science teams to identify customer targeting & optimization opportunities
  • Collaborate with our in-house & agency creative teams to produce performant ads that balance data-driven insights with an artistic eye for what will resonate with customers
  • Drive efficient results through the integration of new insights learnings derived from performance analysis and management of our agency partners/li>

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