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Media Director
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Associate Media Director - Chicago, United States - Walton Isaacson
Description
The Associate Director, Media Strategy & Planning is responsible for developing and delivering integrated media campaigns that drive brand awareness, consumer engagement, maximize brand impact, and deliver performance results.
The Associated Director will have a strong understanding of the holistic media landscape including linear and digital tactics, inclusive of Social and Influencer marketing.
This role will play an important part in helping Client marketing teams drive business through efficient and effective media plan deployment.
The ideal candidate for this position will be a thoughtful decision maker and team player who loves data and has the proven ability to successfully lead strategic initiatives.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Strategize with internal directors and client to develop innovative, well-targeted marketing solutions.
Interface with clients and internal team to build strategic communication plans for targeted segments.
Review client deliverables for quality, ensuring that recommendations and work product are sound and viable.
Own the development of strategic proposals and client facing POVs, coordinating with necessary teams to account for all relevant inputs.
Assume accountability and ownership of campaign planning for Clients.Embrace and encourage a culture based on teamwork, collaboration, and support.
Develop best practices for improving communication and collaboration within the team and the group.
Lead knowledge share sessions to share and learn new strategies for optimizing and enhancing campaign performance.
Collaborate and foster relationships with key partners including clients, internal teams, and media partners.
Lead strategic planning initiatives including deck writing, budget and channel allocation, and audience development.
Serve as escalation point for teams to help troubleshoot issues, be solutions driven.
Support development of strategic approach by delivering channel ideas and providing the link to reality of historical performance and in-market opportunities.
Responsible for management and development of Strategy and Planning team.Requirements
5+ years of experience in Media Strategy/Planning experience across media channels.
Previous team management experience.
Resourceful, curious, and motivated individual with an ability to work independently as well as in a team setting.
Ability to manage timelines, projects and personnel within direct report team and across cross-functional teams.
Proven experience in successfully managing multiple work streams at one time.
Strong organizational, communication, and time-management skills.
Excellent presentation skills to effectively lead meetings in-person with key clients.
Detail-oriented with the ability to multi-task and manage priorities and deadlines in a fast-paced environment.
Proficiency in Microsoft Office Suite with strong understanding of Excel and PowerPoint.
Experience working within media systems/platforms a plus (i.e., eMarketer, Mintel, Kantar, MediaOcean/Prisma, MRI Simmons).
EDUCATION
Bachelor's degree (B.A. or B.S.) required.
TRAVEL
COVID-19
Walton Isaacson, LLC., has a mandatory vaccination policy.
FLSA STATUS
Full-Time; Exempt
BENEFITS & PERKS
Medical, Dental, Vision, Basic Life, Flexible Spending Accounts, and Supplemental Insurance
401(k) with company match
Paid Holidays
Summer Fridays
Unlimited PTO
The salary range for this position is $90,000.00 to $130, Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; the associated discipline; market considerations; budgetary considerations; tenure and standing with the company(applicable to current employees); as well as the employee's/applicant's background, pertinent experience, and qualifications.
At WI we are committed to cultivating an environment that promotes diversity, equity and inclusion. We promote DEI in our workplace and are a global community who believe our unique qualities should be celebrated.We want everyone at Walton Isaacson to bring their authentic selves to work everyday, irrespective of age, disability (including hidden disabilities), gender, gender identity or gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, or sexual orientation.
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