Marketing Specialist - Roswell, United States - Umdasch Group

Description

Company Description

In 2023, AT-PAC became 100% part of the Doka family, bringing together 25 years of AT-PAC's industrial scaffolding experience and internationally certified "Ringlock" product, with Doka's 150 year history as a global formwork and shoring provider.

As part of the newly formed Global Business Unit Scaffolding, Doka & AT-PAC will be further synergizing its strengths and market position to offer scaffolding solutions specifically to the industrial market segment.

In addition, AT-PAC will provide shared services and a "center of competence" approach to ensure a common scaffolding supply model to also complement Doka's existing concrete construction market segment through its proven formwork & shoring business model.

Doka & AT-PAC will continue to invest into the technical innovation of a single co-branded "Ringlock" product and will provide industry leading scaffolding solutions throughout 65+ countries globally.

Together, Doka & AT-PAC stand for formwork, shoring AND scaffolding.

Job Description

Responsibility for crafting & creating cross media Internal & External content in liaison with our External Marketing Partner and key stakeholder across our organisation.

Updating and adding content, pages, and media to company website.
Crafting content for press releases and media, inclusive of email marketing campaigns.
Responsible for updating existing on- and offline marketing materials such as: flyers, brochures & catalogs.
Responsible for creating new marketing materials to support our products and services.
Graphic conception and design up to final artwork, image editing (retouching, cropping, workflows).
Maintaining Company Brand across the organization.
Supporting the successful execution of Tradeshows & event from cradle to grave.

Qualifications
Relevant education with focus on content/graphics/design with several years of professional experience in the Industrial Construction Industry.
Professional in desktop publishing (InDesign, Photoshop, Illustrator)

Experience with web design such as:
Duda, Squarespace & WordPress.
Experience with Marketing automation tools such as Pardot, Mailchimp and Agoropulse.
English, text competence in speech and writing at a technical level.
Good knowledge of prepress as well as digital media.
An eye for detail, typography, and color schemes.
Creativity, communication skills and good expression.
Very accurate, independent, and structured way of working.
Project and prioritization skills.
Degree with focus on communication desirable, comparable academic education.

Experience in a communications/marketing department of an international company (ideally B2B) or comparable role in an agency / media industry.

Communicative networker.
High degree of self-responsibility and organization.

Additional Information
Do you have professional experience in creating cross-media marketing materials (graphics/text/content) including desktop publishing?
Your good sense of layout and typography enable you to create contemporary communication materials for a strong brand?
Do you enjoy creative writing and technical content creation with appropriate copywriting skills?
Do you enjoy working in a team, networking across the company and have a creative mindset?
Do you possess an independent and precise way of working with excellent communication?
Do you enjoy working on Tradeshow and Events and creating exceptional customer experiences?

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