Senior Manager, Brand Content - Seattle, United States - Brooks Running

Description

Senior Manager, Brand Content & Experiences

US, Washington, Seattle
Marketing – Brand Marketing & Communications /
At Brooks, we believe a run can change a day, a life, the world.

Everyone who works here is a key part of our obsession to make the best running gear on the planet.

We want our business — which also happens to be our passion — to be a place where everyone feels welcome and comfortable being themselves.

Our company culture defines us, bonds us together, and drives our success.

We live this culture daily through our brand values:

Runner First, Word is Bond, Champion Heart, There is no "I" in Run, and Keep Moving.

This means we always solve for the runner, do what we say we will, give it our all, are generous with our humanity, and find a way to keep moving every day, because joy is kinetic.

Are you ready to help create something extraordinary?
Your Job

:

The Brooks Brand Marketing team is responsible for driving strategy and go-to-market for all global consumer-facing stories and integrated campaigns with a focus on attracting new audiences into the Brooks brand at the right points in the customer journey to deliver key performance metrics such as market share, revenue, and brand affinity.

The Senior Manager, Brand Content & Experiences plays a critical role in shaping how we bring to life the brand and how consumers interact with and experience it through key programs and stories across all regions that Brooks operates.

The primary responsibility for this role will be defining and leading the development of global content to support all global integrated stories & campaigns.

Success in this role will require you to drive collaborative and constructive working relationships with other key stakeholders – primarily members of the Brooks Regional Marketing teams (North America, APLA and EMEA) and creative partners across the internal Creative Studio and external agency partners.

As a senior member of the Global Marketing team, you will play a central role in driving a 'digital-first' mentality across the marketing team and the broader business by bringing a strong digital background and sharing the latest in digital thinking and innovation.

Responsibilities:

Develop global content strategy for all Global Marketing campaigns, key programs and initiatives that is reflective of the 3- and 5-year Global Marketing goals and strategies
Define and lead development of a suite of global content that will live across a variety of marketing touchpoints including site, paid media, paid and organic social, BRC (Brook's Loyalty Program, CRM, and retailer marketing channels across all regions
Lead the development of strategic playbooks for key brand programs and experiences and global content toolkits that can be provided to regions to help empower regional execution aligned with a strategic global point of view
Leverage consumer insights to develop digital journey maps for strategic programs and campaigns that identify key moments in the consumers' journey to reach and engage them and connect the dots between channels
Support team in briefing in all global content needs to internal and external creative teams
Partner with Global Brand Marketing Manager to use data, research, and a strong understanding of consumer insights to help shape campaign narratives and create content experiences that help achieve the goals of specific global campaigns
Partner with Regional Marketing teams and subject matter experts across Paid Media, Social, E-Commerce, Retail, CRM/loyalty, Influencer and Site to continually refine and optimize global content based on data and measurement
Oversee the development of all global campaign assets to ensure all content, including messaging and visuals, ladder back to strategic goals of the function, campaign, and consumer journey
Oversee the execution of the global asset calendar to ensure timely and accurate delivery of all global assets
Act as a leader across the business and build strong relationships with internal stakeholders across regional marketing teams
Build relationships with cross-functional teams in product, marketing, and sales to develop deep understanding of the business to inform strategies and decisions on global brand content
Stay up to date on the latest global trends in digital and shift to the consumer journey to ensure global content remains relevant and effective at achieving our global marketing goals
Lead, coach and mentor a team of global content & channel experts by managing their career development and opportunities for growth within the organization
Qualifications:

Bachelor's degree in business, marketing, or communications
10+ years' experience in brand or product marketing
5+ years people management experience
3+ years' experience working on a global consumer brand and multiple markets or regions desired
A proven storyteller, with a track record of developing engaging content – including brief writing and providing feedback on creative concepts
Knowledge of user-flow website design principles
Strong digital content experience with knowledge on how to take digital content (I.e., video, landing pages, blogs, etc.) from concept to execution
Deep knowledge of enabling technologies, such as content management systems, HTML, and other related technologies
Strong analytics background, with the ability to analyze data to make content decisions that resonate more deeply with the target consumer
Proactive, self-starter with an ability to work through ambiguity
Clear and articulate communication both verbal and written
Self-motivated individual with the ability to handle multiple projects and workstreams of various sizes, moving simultaneously at varying speeds
Experience engaging and collaborating with outside partners and vendors
Excellent interpersonal skills that inspire and build trust resulting in effective working relationships across the company
Embraces and lives the Brooks values
Compensation:

The pay range for this position, based out of the Brooks Seattle HQ, is $124,186 - $198,739 per year. Base pay offered will vary depending on job-related knowledge, skills, and experience.
Other:

Brooks is proud to offer a robust benefits package to our employees and their families
Benefits

- including medical, dental, vision, life and AD&D insurance, disability insurance, HSA and employer contribution, FSA, family & fertility assistance, 401K Savings Plan and match, employee assistance program, and transportation assistance.
Paid Time Off

• Brooks offers generous time off including three to five weeks of paid time off, eleven paid holidays, paid sick and parental leave.

Bonus

- in addition to base pay, Brooks employees may also be offered an annual bonus based on company performance.
Perks

- including product discounts, employee recognition, fitness discounts, volunteer and donation benefits.
Location

• You will spend 3 days per week in our Seattle offices, as we believe our organization flourishes when connections, collaboration, creativity, problemsolving, and celebrations happen in person.

At Brooks, we celebrate diversity & equity.

We are committed to creating an inclusive environment, and encourage people of all backgrounds, perspectives, experiences, and skills to apply.

Brooks is proud to be an equal employment opportunity employer.

All employment decisions are made without regard to race, religion, creed, color, national origin, age, sex, gender, gender identity or expression, two-spirit identity, sexual orientation, genetic information, sensory, physical, or mental disability, marital status, pregnancy (including childbirth and related conditions), honorable discharge or military status, protected citizen status, actual or perceived victims of domestic violence, sexual assault or stalking, HIV or Hepatitis C infection, political ideology, use of a trained guide dog by a person with a disability, or on any other basis protected by federal, state or local law, or any other non-merit based factors.

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