Marketing Content Manager - Baltimore, United States - Royal Farms

Description

• Oversee the Production and Development of high-quality marketing content, including whitepapers, videos, infographics, social media posts, email newsletters, and website content
• Create multimedia content to accompany written content and enhance guest engagement
• Drive innovation and creativity in in all marketing campaigns
• Manage the content calendar and coordinate with internal stakeholders and other teams to ensure content is produced and published according to schedule
• Develop and execute a comprehensive strategy for the brand, aligned with overall business objectives.
• Plan and purchase all media to achieve the brand's strategic goals and remain within budgetary constraints.
• Approve / Edit all creative advertising spots, coordinate value added opportunities and radio remotes.
• Stay abreast of industry trends, best practices, emerging technologies, and user behavior to drive continuous improvement.
• Collaborate with the marketing team to create compelling and on-brand content for digital and in-store signage.
• Collaborate with other departments such as Operations, Food Service, and Merchandising to ensure content aligns with overall marketing objectives
• Develop monthly presentations and provide weekly updates for Operations and internal teams on Marketing initiatives.
• Ensure consistent marketing and branding across all marketing channels.
• Monitor and analyze ad performance, adjusting strategies as needed to achieve optimal results
• Develop and implement a comprehensive community engagement strategy aligned with the company values and goals.
• Assist Social Media and PR Manager in planning, coordinating, and executing community events both online and offline.
• Provide regular reports on Key performance indicators (KPIs) and make data-driven recommendations
• Ability to travel to offsite meetings as required for meetings, events, or other job-related activities
• Attend and lead Photoshoots as required in the surrounding area.
• Other projects as determined.

• A Bachelor's degree in Marketing is preferred.
• Must have 5 10 years or more of relevant retail industry experience.
• Proficiency in content management systems, social media platforms, email marketing platforms, and other marketing tools.
• Time and project management skills are required.
• The ability to work well in a team, collaborative and horizontal environment.
• Comfortable using technology to accelerate efficiency.
• Strong attention to detail.
• Strong written and spoken communications skills and exceptional customer service.
• The ability to work occasional early mornings due to travel to meetings and stores.