Marketing Manager - Tampa Oaks - Digital Room

    Digital Room
    Digital Room Tampa Oaks

    1 week ago

    $80,000 - $140,000 (USD) per year *
    Description

    Company Overview:
    Radiant Express Car Wash is seeking a Marketing Manager to lead our marketing initiatives and contribute to our growth.

    At Radiant Express, our mission is to create the best, most engaging human experience in the professional automotive wash industry.

    Since our inception in May 2019, we have expanded to 10 locations throughout Central Florida, with more on the horizon.

    We pride ourselves on exceptional service to every guest and believe that our team members are crucial to this mission.

    Our culture focuses on collaboration, support, and community impact, aiming to positively affect thousands of people daily.

    Job Summary:
    Are you ready to unleash your creativity and personality into a strong local brand? Do you enjoy blending data-driven marketing with creative strategies? If you're passionate about making an impact and want your work to be seen, we want to hear from you

    Key Responsibilities:
    Execute all marketing initiatives
    Oversee graphic design initiatives
    Predict and assess ROI for marketing campaigns
    Brainstorm and implement new and creative marketing strategies
    Coordinate fundraisers for local organizations
    Plan and execute events at Radiant Express Car Wash
    Communicate with local media outlets
    Gather and report community feedback to enhance advertising strategies
    Develop and execute a plan to consistently collect content from each site
    Collaborate with apparel brands to design and order Radiant Express swag
    Coordinate and coach marketing interns
    Adapt content for various social media platforms (Facebook, Instagram, LinkedIn, TikTok, Google, YouTube)
    Interact with users on social media and respond to direct messages/comments
    Monitor social media for relevant content and trends
    Edit photo and video content
    Use RINSED/DRN platforms for email and text marketing campaigns
    Assist with membership services/communication via emails, phone calls, and text messaging
    Attend routine marketing cadence and management team meetings
    Create reports for partnerships, promotions, and initiatives
    Monitor social media and website engagement analytics
    Research new markets to develop marketing strategies for new locations
    Create and adhere to a marketing budget and report all marketing expenses
    Oversee all annual Radiant Express events (Customer Appreciation Days)

    Working Environment:
    Our office environment is vibrant and fun, without the corporate stuffiness. We provide engaging spaces for collaboration when not working remotely.

    Who Inspires Us:


    We draw inspiration from companies that excel in customer service, such as: Chick-fil-A ("My Pleasure") Zappos (Going above and beyond for customers), Ritz Carlton Resorts (Masters of making guests feel important).


    Requirements:
    3-5+ years of marketing manager experience, with a proven track record of driving measurable growth
    Ability to develop and execute multi-channel marketing plans tied to company goals
    Experience managing local and digital marketing initiatives
    Comfortable with data analysis and reporting to optimize campaigns
    Proficient with marketing platforms, systems, and tools
    Strong understanding of guest behavior/loyalty programs/and membership models
    Strong written and verbal communication skills and comfortable presenting to senior leadership
    Guest first mindset
    Bachelor's degree in marketing, business, or related
    Marketing certifications a plus
    50% of time spent in the field/regularly visit all locations
    Enjoy working in an outdoor, fast-paced, guest-focused environment
    Valid driver's license/ able to travel by car to all locations
    Successful completion of background check

    Employment:
    Full-Time

    Location: 50% Field / 50% Admin (Office and Remote)
    * This salary range is an estimation made by beBee
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Marketing manager