Marketing Analytics Lead - Dallas
1 week ago
Job summary
We are looking for a Marketing Analytics Lead to take ownership of measurement, attribution and performance optimization across our marketing ecosystem.Jiffy invests significantly across channels including Google Ads, Meta email and affiliates but today we lack dedicated analytics ownership to ensure we are confidently allocating budget toward the campaigns that drive high-LTV customers.
In this role you will build the reporting and measurement foundation that enables faster more accurate marketing decision-making.
- You will partner closely with Maria's team and leadership to improve attribution strengthen channel performance visibility and introduce incrementality testing practices such as geo lift studies.
- This role will operate at the intersection of marketing platforms and data warehouse helping translate spend into true business impact.
Job description
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