- Planning and Development: Guides strategic & creative deployment of brands across several key Control Markets customers and occasional ad hoc projects for long lead accounts.
- Commercialization: This role provides critical marketing linkage, knowledge and support to ensure brand standards, purpose, communications and programs are commercially sound, impactful and grounded in deep shoppers, retailers and RTM understanding.
- Engagement: Works hand-in-hand with the Sales teams and brand teams to:
- Establish a feedback loop so they can think of control markets while devising their strategies.
- It is, however, the Trade Marketing Manager Control Markets role to turn national programs into control market specific programs and vice versa
- Digital: Proficient in customer digital strategy and tactics. Must be strong in bringing new ideas to drive customers to store and initiate repeat transactions through pre-store digital tactics.
- Reporting: Conduct measurement and evaluation on executed programs and recommends new ways to improve ROI.
- Communication: Work very closely with numerous agency resources as well as finance, legal, and our distributor partners.
- Analytical: Proficiency with Nielsen and other syndicated data.
- Project Management: Ability to manage and influence a large number of internal stakeholders across executive, supply, marketing and sales functions to coordinate activity and consistency of outcomes.
- Business Acumen: Knowledge of marketing and trade marketing activities, tools and techniques. Solid knowledge of relevant markets and competition.
- Collaborative Problem Solving: Identify and resolve problems in a timely manner. Gather and analyze information skillfully. Develop alternative solutions and work well in group problem solving situations.
- Creativity: The ability to solve complex problems with creative solutions and the willingness to find new ways to grow the business is critical in order to thrive in this role.
- Communication: Partner with branding teams to understand the brand strategy that will inform the design of trade marketing content. Serve as a liaison between brand teams, agencies, and Sales, to ensure alignment with brand positioning and program objectives.
- Internal: Marketing, Sales & Commercial Planning
- External: Nielsen , Suppliers & Agencies
- Bachelors in marketing or comparable degree is required. (MBA a plus).
- 7+ years FMCG experience.
- Key Requirement: Deep understanding of control markets strategy, tactics and RTM. + Keen understanding of the customer landscape.
- Track record of success in: shopper/consumer insight development, brand activation, joint customer business planning.
- Strong previous experience with customers (on or off premise channels) shopper/customer marketing curriculum.
- Ability to switch seamlessly between ideation and commercial.
- Agency experience (first-hand or managing of agencies) a plus.
- Alcoholic Beverage trade/shopper marketing and commercial experience a plus.
- Data analysis and ability to craft a compelling and succinct selling story for trade.
- Proficiency with Nielsen and other syndicated data.
- Excellent communication and project management skills
- Ability to build and maintain strategic working relationships
- Strong interpersonal, influencing, negotiation, time management and presentation skills required.
Senior Trade Marketing Manager Control Markets - Jersey City, United States - Proximo Spirits
Description
Position Summary
Always on the lookout for whats next, PROXIMO builds brands and invents new products to meet the worlds changing tastes and trends in memorable new ways. Proximo is a leading producer, distributor, importer and marketer of prized spirits in the United States, representing many premium brands. An integral part of the successful management of these brands is strategic & creative deployment of brands across several key Control Markets customers.
The Snr. Trade Marketing Manager - Control Markets develops and plans retail programs intended to drive traffic, increase basket, and/or increase conversion. As a team, we are also moving in a direction where we are building and executing big, scalable insight driven programs that can be executed across customers where we feel there is a big enough opportunity. This role will be integral in driving this scale.
This role needs to work with category Trade Marketing Managers in the development of customer specific programs. Additionally, the role works in close alignment with the Trade Marketing Directors, brand teams, sales team and functional support teams.
Role & Responsibilities
o The role develops and plans retail programs intended to drive traffic, increase basket, and/or increase conversion.
o Due to the long lead nature of Control Markets customers, this manager will oftentimes be the initiator of the program development for the brands and those programs will be then, be rolled out nationwide.
o Share best practices across all brands to encourage efficiency and effective execution.
Key Competencies
o Ability to effect commercial marketing / BTL planning and delivery of programs for brand team, while managing the appropriate budget share.
o The collaborative spirit is also critical to build the much-needed relationships with our customers; both on the buying side and on the marketing side.
o Ability to build adapt and/or build big, creative programs. To develop & translate customer & shopper insights into customer specific activities and programs.
o Presentations: Having a good data driven story is critical, but you must be able to deliver it internally and more importantly externally to persuade our customers
Key Relationships
Knowledge and Experience
The salary range for this role is a base salary of $134,400 - $173,000 along with an annual bonus, 401K match, and medical and wellness benefits. The range will vary if outside of this location. Base salaries are determined during our interview process, by assessing a candidates experience and skill set against internal peers and against the scope and responsibilities of the position.