Manager, Communications - Washington D.C. - PREFERRED HOTEL GRP

Description

About Us
Historic Hotels of America and Historic Hotels Worldwide are official programs of the National Trust for Historic Preservation (in the United States). The National Trust for Historic Preservation was chartered by U.S. Congress in 1949 and is a private 501(c)(3) nonprofit organization. The National Trust for Historic Preservation is leading the movement to save places where our history happened.
Hotels inducted into Historic Hotels of America and Historic Hotels Worldwide are among the finest luxury and upper-upscale hotels, inns, and resorts around the world. As historic preservation programs and hotel collections focused on experiences, Historic Hotels of America and Historic Hotels Worldwide are dedicated to promoting travel to the world's best historic hotels and cultural destinations. Hotels inducted into Historic Hotels of America and Historic Hotels Worldwide are authentic, demonstrate historic preservation values, and celebrate historic significance while offering excellent hospitality and service.
Historic Hotels of America and Historic Hotels Worldwide are operated on behalf of the National Trust for Historic Preservation by Preferred Travel Group, a leading hospitality company.
At Preferred Travel Group, we care deeply about our people, nurture independence, and celebrate individuality. Family values inspire us, and we believe that change creates opportunity.
We are committed listeners and deliberate storytellers in hospitality. We engineer potential, foster trust, and co-create brighter futures. Our culture values collaboration, adaptability, and precision-qualities essential to every role.
We are forever curious. We believe the business of hospitality is borderless, and we proudly embrace that spirit every day.
We believe that every team member brings unique strengths to the table, and we're committed to creating an environment where those strengths can thrive.
Position Summary:
We are seeking a strategic, detail-oriented Manager, Communications & Social Media to shape and deliver social media strategies that drive awareness, engagement, and brand growth for Historic Hotels of America and Historic Hotels Worldwide across global digital platforms.
The Manager, Communications & Social Media is a key interface between Historic Hotels of America/Historic Hotels Worldwide and social media audiences, ensuring frequent and consistent communications across all social media channels. The primary responsibility of the Manager, Communications & Social Media is to organize and implement social media strategies and tactics, manage the day-to-day efforts and voice of Historic Hotels' social media accounts, research and implement social media innovations, monitor performance and generate appropriate reporting, collaborate with other social media contributors operating across the Preferred Travel Group (PTG) globally, and support the marketing and public relations projects led by colleagues within the Historic Hotels office.
Typical Behaviors & Working Style:

• The ideal candidate will demonstrate the following behavioral traits:
• Collaborative by nature, preferring to work closely with cross-functional partners and stakeholders to achieve shared goals. Values open dialogue, mutual accountability, and contributing thoughtfully within a team environment.
• Adaptable in communication style, able to adjust tone, approach, and level of detail based on the audience, context, and business need. Communicates clearly and professionally across diverse teams and situations.
• Comfortable with changes in pace, remaining effective and composed when priorities shift or timelines accelerate. Able to balance urgency with sound judgment, maintaining momentum without compromising quality.
• Meticulous and detail-oriented, demonstrating a strong commitment to accuracy, consistency, and high standards across all tasks. Takes pride in thoroughness and follows work through from start to finish.

Key Responsibilities:

• In consultation with the Director, Marketing Strategy & Communications, and Senior Manager, Digital Marketing and Ecommerce, create and execute the b2b/b2c social media strategy for Historic Hotels to promote among global travel consumer audiences and relevant business to business audiences (as appropriate) to elevate the programs' profiles on all relevant digital platforms; craft individual content strategies for each audience to deliver compelling messages that engage consumers and media to deliver on corporate business objectives; simultaneously execute and manage all initiatives across a portfolio of social media accounts such as Facebook, Instagram, TikTok, Pinterest, and LinkedIn.
• Maintain the social media calendar; write engaging daily content; respond both actively and proactively to all posts; regularly liaise with other departments to gather timely content; develop effective social media imagery; implement social media promotion efforts; and engage with member hotels to gather and create content.
• Manage social media analytics to track and report on each channel's growth and progress, providing regular updates to team including successes, challenges, and areas of opportunity; compile feedback to share in reports to the Historic Hotels team
• Lead production of Historic Hotel's "Social Media Takeover" product, including content creation, posting, and reporting.
• Collaborate on social media with nonprofit partners and develop relationships with influencers to raise the visibility of Historic Hotels of America and Historic Hotels Worldwide
• Monitor and work with other Operations team members to handle guest complaints in an immediate and professional manner, requiring 24-hour care
• Support onboarding and engagement efforts of member hotels, working with the Member Services team to increase hotel engagement with the company's social media efforts as well as support individual hotels' where appropriate on brand channels
• Monitor social media news on a daily basis to stay ahead of top digital trends and best practices to keep the team informed
• Handle boosting of organic posts, as needed
• Implement and manage social media sweepstakes and contests (internal and external)
• Maintain a deep and current knowledge of social media channels and effective strategies to maximize engagement of online audiences
• Support other marketing and public relations initiatives of the Historic Hotels programs including the Top 25 Historic Hotels Lists Program, the Global Planning Guide, the Member Directory, and other similar team projects.
• Contribute to overall Ecommerce & Digital Marketing projects and campaigns as needed.
• In collaboration with other social media contributors across Preferred Travel Group, identify unique ways to create programs that will increase awareness of the respective brands among their following to target audiences
• Accept additional duties and responsibilities as assigned to support the success of the company

Required Qualifications/Experience

• BA/BS in journalism, public relations, marketing, digital history, public history, or other relevant degree/related field, or equivalent professional experience
• Proven experience in the social media/online marketing industry
• Passion for using social media channels to communicate with online audiences and a deep understanding of what motivates people to engage with brands on social media
• Expert knowledge of the social media industry, its functions, and technology including channels such as LinkedIn, Instagram, Facebook, YouTube, etc.
• Photography and videography experience, as well as advanced knowledge of graphic design and video editing for social media
• Technology- and web-savvy with proficiency in all Microsoft Office applications such as Excel and social media tools such as Hootsuite
• Excellent written and verbal communication, strong editing and research skills
• Ability to multi-task, prioritize, and manage multiple products simultaneously in a highly organized manner
• Customer-service oriented
• Ability to travel as needed

Desired Experience

• Interest in history and historic preservation
• Insider knowledge of the hotel industry, tourism trends, and international destinations
• Experience writing social media content for a national or international audience
• Experience marketing historic places or promoting cultural destinations

Working Environment & Job Characteristics
This role is best suited to someone who thrives in an environment that offers:

• A fast-moving, collaborative setting where multiple priorities are managed simultaneously and clear communication helps teams stay aligned as needs evolve.
• A balance of structure and creativity, supporting individuals who can plan strategically while executing consistently and with strong attention to detail.
• A globally connected, matrixed organization that values partnership across marketing, digital, ecommerce, operations, member services, nonprofit partners, and external contributors.
• An audience-focused environment where brand storytelling, real-time engagement, and performance measurement work together to drive meaningful impact.
• A culture that encourages curiosity, adaptability, and thoughtful experimentation, enabling teams to stay current with evolving digital trends and best practices.

The ideal candidate will find great satisfaction in:

• Delivering consistent, high-quality social media content that brings brand stories to life and engages global consumer and B2B audiences.
• Building trusted relationships with cross-functional partners, member hotels, and collaborators to support shared goals.
• Owning social media initiatives from planning through execution, reporting, and refinement.
• Using insights and analytics to inform decisions and continuously improve performance.
• Contributing to broader marketing, public relations, and digital initiatives that support the growth and visibility of Historic Hotels of America and Historic Hotels Worldwide.

What success in this role looks like

• Social media channels are consistently active, on-brand, and engaging across consumer and B2B audiences.
• Content planning, posting, and community management run smoothly and reliably day to day.
• Performance is tracked and reported regularly, with insights used to optimize results.
• Member hotels and cross-functional partners are engaged, supported, and satisfied with collaboration.
• Social media efforts meaningfully support broader marketing, PR, and digital initiatives.

Working Conditions
This role will be based out of our Preferred Travel Group office in Washington, D.C. With our in-office philosophy, our associates are expected to be in the office at least three days per week, supporting a healthy balance between in-person collaboration and flexible remote work.
We take pride in our vibrant and inclusive culture, which thrives on meaningful connection, shared purpose, and cross-functional teamwork. In-office engagement plays a vital role in fostering spontaneous collaboration, accelerating innovation, and strengthening relationships across teams. It also provides valuable opportunities for mentorship, professional development, and a deeper sense of community.
Please note: While the current expectation is a minimum of three days per week in the office, this may evolve over time in alignment with business needs and our continued commitment to culture-building.
Training

• Orientation in Washington, DC
• Outlook Training
• Any software programming that would benefit the productivity of the candidate
• Company-approved AI technology

Disclaimer
The above information is designed to indicate the general nature and level of work performed. It is not intended to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.
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