Senior Content Marketer - Pittsburgh - Animalz

Description

Senior Content Marketer

As a Senior Content Marketer at Animalz, you'll take ownership of executing and maintaining content strategies for a portfolio of high-growth B2B technology customers on our Enterprise/Campaigns team. You'll be responsible for producing compelling, audience-focused content that drives measurable business outcomes.

This isn't just a writing role. You'll oversee content pipelines, assign work to freelancers, collaborate with design, and act as a trusted partner to customers. You'll work closely with the Heads of Content to translate strategy into action and work with editors and subject matter experts to ensure everything you ship is thoughtful, useful, and aligned with business outcomes.

What You'll Do

• Execute and maintain content strategies developed by Heads of Content, adapting them to evolving customer needs and feedback
• Create high-performing contentblogs, guides, landing pages, email nurtures, and morethat aligns with SEO best practices and customer intent
• Assign and manage freelance writers, ensuring timely, high-quality delivery for the accounts and strategies you support
• Collaborate with design to create graphics for various deliverables (create design briefs, explain concepts, etc)
• Audit, refresh, and optimize existing content to improve performance across search, conversion, and engagement metrics
• Manage content calendars and delivery pipelines, balancing quality with high-volume output
• Create monthly performance reports for the customers you manage, communicate key results and insights, and ensure content is aligned with customer goals and target outcomes
• Participate in knowledge-sharing within the team, contributing expertise while learning from others in a collaborative environment
• Contribute to internal initiatives, from researching and piloting new service offerings to improving AI-assisted content workflows

Core Competencies

• Strategic Execution: You can translate an established strategy into consistent, high-quality execution, adjusting tactics based on results and feedback
• Editorial Judgment: You understand how to craft effective B2B content across formats, funnel stages, and buyer personasand you help others do the same
• Customer Empathy: You communicate clearly, manage expectations, and build trust with customers through insight and transparency
• Technical Curiosity: You have a strong grasp of technology and software team dynamics, and a genuine interest in learning how complex products work so you can explain them clearly and persuasively
• Executional Excellence: You reliably deliver quality content on timeeven when managing multiple accounts, content types, and contributors
• AI Fluency: You know how to use AI tools to support content workflows responsibly and efficiently, and stay current on emerging best practices
• Analytical Thinking: You know how to assess content performance using tools like Google Analytics, Google Search Console, and Ahrefs, and how to iterate for better results
• Freelancer Management & Feedback Loop: You assign work to freelancers, communicate customer feedback effectively, and ensure deliverables meet account standards while collaborating with editors throughout the process
• Adaptability: You're comfortable navigating ambiguity, trying new tools or formats, and adjusting your approach when priorities shift
• Value-Driven Thinking: You optimize for long-term impact over short-term wins, and focus on solving for our customers' customers
• Growth Mindset: You invest in your own development and actively bring back insights that elevate the team's thinking and output

What We're Looking For

• 46 years of experience in content marketing, preferably in a B2B SaaS or agency setting
• Proven ability to execute content strategies that support business goalstraffic, conversions, engagement, or retention
• Strong customer management skills, including the ability to communicate proactively, manage feedback loops, and build trust across multiple accounts
• Exceptional writing and editing skills, with a strong grasp of SEO and narrative clarity
• Experience assigning work to and managing freelance writers in a fast-paced editorial environment
• Familiarity with AI tools (e.g., ChatGPT, Perplexity, Claude) and the ability to use them to enhancenot replacehuman editorial quality
• Strong command of content tools and analytics platforms (e.g., Google Analytics, Ahrefs, HubSpot, Clearscope)
• Experience collaborating with other content professionals and helping refine internal processes
• Excellent communication, organization, and remote collaboration skills
• Curiosity and a commitment to continuous learning in the evolving world of content and content strategy

Our Values

At Animalz, our values guide how we show up for our customers, our teammates, and the content we create. We're looking for team members who embody these principles and want to grow within them.

• Value Over Vanity: We measure our success in customer impact, not surface-level praise. We focus on content that drives sustainable, long-term results by understanding and serving our customers' customers.
• Two Steps Ahead: Great work anticipates needs before they arise. We're proactive and strategic, always looking for ways to solve problems before they become blockers.
• Power Source; Not Power Trip: We lead through service, not authority. We energize our teammates and customers, convert obstacles into momentum, and focus on elevating others.
• Pursue Mastery: We believe great work comes from deliberate practice, open collaboration, and constant curiosity. We're always learning, evolving, and testing new approaches.
• Left Brain, Right Brain, Robot Brain: Our best work blends creativity, analysis, and smart use of technologyincluding AIto drive meaningful outcomes without sacrificing humanity or voice.
• In the Arena: We're not spectators. We experiment boldly, contribute to thought leadership, and stay immersed in our customers' industries so we can lead from experience, not theory.

Your First 90 Days

Days 1-30: Learn & Integrate

• Complete onboarding and master our tools and processes
• Deep dive into your assigned customer accounts
• Create your first content deliverables with guidance
• Build relationships with your team and customers

Days 31-60: Execute & Own

• Take ownership of 1-2 customer accounts
• Start managing freelance writers and content calendars
• Present your first performance reports to customers
• Contribute to team meetings and internal initiatives

Days 61-90: Drive Impact

• Own content execution for 3-4 customer accounts
• Lead strategy refinements based on data
• Share your expertise and improve our processes
• Demonstrate measurable improvements in content performance for your customers

Working Arrangements

Location: Fully remote, anywhere in the world

Timezone Requirements: We ask for at least 4 hours of overlap with US timezones (EST/PST) to collaborate effectively with our team and customers

Compensation & Benefits

Salary Range: $70,000 - $85,000 USD annually

This role offers competitive compensation with placement within the range based on experience, skills, and demonstrated impact in previous content marketing roles.

• Health & vision insurance (or wellness stipend for non-US team members)
• 401(k) retirement plan (US only)
• Unlimited PTO policy
• Flexible working schedule
• Team lunch stipends

Diversity, Equity & Inclusion

At Animalz, we believe diverse perspectives make us stronger. We're committed to building an inclusive workplace where people of all backgrounds, experiences, and identities can thrive. We particularly encourage applications from historically underrepresented groups in tech and marketing, including people of color, women, LGBTQ+ individuals, people with disabilities, and those from varied socioeconomic backgrounds.

Equal Opportunity

Animalz is an equal opportunity employer. We do not discriminate based on race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an