Strategic Insights and Market Intelligence Intern - Middleton - Fiskars Group

Description

Strategic Insights And Market Intelligence Intern

The Future Offering Design (FOD) team is seeking a highly motivated intern to support strategic insight development across multiple consumer categories.

This role will help FOD leaders deepen their understanding of market dynamics, competitive landscapes, and category opportunities.

The ideal candidate is curious, analytical, and skilled at transforming research into clear, actionable insights.

Responsibilities:

• Conduct SWOT analyses across priority categories to support long-term strategic planning
• Perform competitive landscape assessments, including product benchmarking, pricing comparisons, and positioning reviews
• Gather and synthesize market intelligence from external reports, retail audits, consumer insights, and trend sources
• Support category opportunity assessments, early business case framing, and strategic recommendations
• Create clear, concise summaries and insight deliverables for FOD leaders and cross-functional partners
• Maintain organized folders, trackers, and insight libraries to strengthen team knowledge management

Qualifications:

• Strong analytical and research skills with the ability to interpret and summarize complex information
• Interest in consumer products, market dynamics, and competitive strategy
• Proficiency with PowerPoint and Excel; familiarity with data visualization is a plus
• Detail-oriented, proactive, and comfortable working with cross-functional teams
• Ability to manage multiple projects simultaneously and deliver high-quality work with minimal supervision

This internship provides exposure to category strategy, consumer insights, competitive analysis, and early opportunity assessment. It is an excellent role for students interested in strategy, marketing, product development, business analytics, or consulting.

Last day of application:

At Fiskars Group, we value providing benefits that matter to you and cater to our diverse global workforce, no matter where you are in the world. While benefits may vary based on location, here are some of the incredible offerings you can expect when joining our team:

Competitive Compensation: We ensure that our employees are fairly compensated based on industry standards and local market factors.

Health and Wellness: Your well-being matters to us and we want to help you achieve it. We offer well-being focused programs (funds for wellness activities; gym, yoga classes, etc.) and health insurance plans including medical, dental, and vision so you can take care of yourself and your loved ones.

Work-Life Balance: We understand the need for balance in your life. Our paid time off plans and flexible work arrangements and policies are designed to accommodate local customs and personal commitments, enabling you to thrive in both your professional and personal life. We currently offer hybrid work arrangements where possible.

Professional Development: We believe in nurturing talent and supporting professional growth. Through training programs, skill development initiatives, and learning resources, we empower our employees to reach their full potential.

Future Planning: We care about your future. We offer retirement contribution matching providing you with financial security in your post-work years.

Employee Support: Life happens, and we're here to support you. We currently offer paid sick leave, paid parental leave (for both birthing and non-birthing parent) and employee assistance programs and resources to address local needs, offering confidential counseling, financial guidance, and other valuable support services.

Inclusive and Diverse Environment: We value diversity and promote inclusivity. Join a workplace where your unique background and perspectives are celebrated, fostering collaboration and respect across all our markets.

Recognition and Rewards: We believe in celebrating and recognizing the contributions of our employees worldwide. Our recognition programs are designed to acknowledge exceptional performance and achievements, ensuring that your efforts are celebrated and valued. We offer bonus incentives, and profit sharing.

Vested Interest: Through our Employee Share Purchase Plan (ESPP), you have the opportunity to invest in Fiskars Group and become a proud co-owner, sharing in the success and growth of the company.

Employee Discounts: We want to ensure our team members make each day extraordinary with use of our products and offer product discounts across our brands.

Fiskars Group (FSKRS, Nasdaq Helsinki) is the global home of design-driven brands for indoor and outdoor living. Since 1649, we have designed products of timeless, purposeful, and functional beauty, while driving innovation and sustainable growth. In 2024, Fiskars Group's global net sales were EUR 1.2 billion and we had close to 7,000 employees. We have two Business Areas (BA), Vita and Fiskars.

BA Vita offers premium and luxury products for the tableware, drinkware, jewelry and interior categories. Its well-known brands include Georg Jensen, Royal Copenhagen, Wedgwood, Moomin Arabia, Iittala and Waterford. In 2024, BA Vita's reported net sales were EUR 605 million. Already 50% of BA Vita's net sales comes from direct-to-consumer sales, comprising approximately 500 stores and approximately 60 e-commerce sites.

BA Fiskars consists of the gardening and outdoor categories, in addition to the scissors and creating, as well as cooking categories. The brands include Fiskars and Gerber. In 2024, BA Fiskars' net sales were EUR 547 million.

US Legal Disclaimer: Fiskars Group is an equal opportunity employer. We believe diversity in our workforce is essential to a successful business. We condemn any form of racism and discrimination. We support and stand with those who speak out and seek justice. We strive to be a diverse and collaborative environment.

If you are an individual with a disability and need assistance applying for employment, please let us know by emailing It may take up to one business day for a response.

More information about Equal Employment Opportunity can be found here and Pay Transparency can be found here.