- Overall, manage quantitative and qualitative research projects from inception to completion, including study design, development of appropriate methodologies, vendor selection and management, project management, analysis, and report/findings delivery
- Working with the team to ensure that every deliverable is strategically actionable and drives key decision making
- Serve as a point of contact for various groups within the Disney division, and across the broader enterprise, providing consumer and industry-based input to the decision making process
- Specifically, manage the day-to-day operations of the Disney customer experience tracking program, especially vendor management, project management and report deliverables.
- Assist in managing on-going and ad hoc reports using quantitative and qualitative data for various groups within the product marketing, engagement, & product strategy of Disney and the Disney Bundle
- Assist in acquiring and managing research tools as required to meet the needs of internal custom experience tracking
- Acquire and manage syndicated research products as required to meet the needs of internal stakeholders
- Synthesize primary and secondary research to inform decision making
- Respond to time sensitive data requests from internal clients
- Support presentation of findings based on research conducted and contribute to related business discussions
- Manage expectations of internal clients as it relates to project timelines, budgets, and deliverables
- Be at the forefront of SVOD industry trends amidst a rapidly changing landscape
- Build and maintain relationships with research counterparts within the team as well as from other divisions of The Walt Disney Company as well as external vendors
- Stay abreast of current trends and new techniques in the field of market research
- 3 years quantitative and qualitative market research experience
- Extensive quantitative and qualitative research background, either supplier-side, client-side, or some combination thereof
- Experience with SPSS, Reporter, Q or Marketsight
- Experience with survey platforms such as Qualtrics, SurveyMonkey, etc.
- Willing to travel domestically and internationally as needed
- Solid quantitative and qualitative project management skills
- Strong vendor management skills
- Strong multitasking capabilities and the ability to work effectively in an environment of tight deadlines and constant change
- Strong verbal and written communication skills, including the ability to summarize ideas and issues in an organized way
- Strong attention to detail without losing sight of broader objectives
- Flexible personality, quick learner and a strong, pro-active work ethic
- Able to work autonomously as well as part of a team
- Strong organizational skills and the ability to meet deadlines
- Computer literate with proficiencies in MS Word, Excel, PowerPoint, and Google Docs
- Confident, self-motivated, and detail oriented
- Analytical thinker who enjoys problem-solving
- Intellectual curiosity and a passion for innovation
- Strong social, collaboration, and communication skills
- MBA or advanced degree in Market Research
- Entertainment market research experience, with an emphasis on SVOD, TV, and/or In-Home content consumption
- International Market Research experience
- Strong business acumen
- Organizational savvy, with the ability to "read a room"
- Compelling storyteller
- Willing to challenge traditional thinking
- Strong builder of relationships and trust
- Passionate consumer of content – movies, TV, SVOD
- Familiarity with the brands and franchises of The Walt Disney Company
- Bachelor's Degree in Business, Marketing, Psychology or related field
Consumer Insights Manager - Burbank, United States - The Walt Disney Company
Description
Disney Entertainment, a core business segment of The Walt Disney Company, includes the company's full portfolio of entertainment media and content businesses globally, including streaming.
The Walt Disney Studios is a division of Disney Entertainment and has been the foundation on which The Walt Disney Company was built.
Today it brings quality movies and episodic storytelling to consumers throughout the world.The Walt Disney Studios encompasses a collection of respected film studios, including Disney, Walt Disney Animation Studios, Pixar Animation Studios, Lucasfilm, Marvel Studios, Searchlight Pictures, and 20th Century Studios.
We're looking for a talented team-player specialist with an entrepreneurial spirit, who thrives upon the incomparable legacy of our company yet embraces unconventional thinking, and who is passionate about contributing to The Walt Disney Company's direct-to-consumer experience through strategic hard-work and determination.
The Studio Research & Analytics team is currently seeking a Consumer Insights Manager to support the on Disney+ Product and Consumer Experience tracking programs.
This involves managing quantitative and qualitative research initiatives, as well as analyzing and synthesizing data, for key stakeholders.Responsibilities:
Basic Qualifications:
Preferred Qualifications:
Required Education:
The base pay actually offered will take into account internal equity and also may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors.
A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
Job ID:
Location: Burbank,California
Job Posting Company: The Walt Disney Studios
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