Digital Account Executive - Detroit - Beasley Broadcast Group

    Beasley Broadcast Group
    Beasley Broadcast Group Detroit

    1 week ago

    Description
    Core Responsibility: The Automotive Digital Account Executive is a specialized sales position focused exclusively on serving automotive manufacturers, dealers, suppliers, and related businesses in the Detroit metropolitan area. You'll leverage deep automotive industry knowledge to build relationships with decision-makers and sell BBGI's integrated marketing solutions that address the unique challenges facing automotive brands and dealerships in today's competitive landscape.
    Requirements:
    • Motivated, enthusiastic self-starter with proven ability to navigate complex automotive industry sales cycles
    • Deep understanding of the Detroit automotive ecosystem, including manufacturer structure, dealer networks, and supplier relationships
    • Excellent oral and written communication skills with ability to speak credibly to automotive executives and marketing teams
    • Strong negotiator familiar with automotive marketing budgets and seasonal buying patterns
    • Detail-oriented with ability to manage multiple automotive clients simultaneously
    • Valid driver's license and willingness to attend automotive industry events and auto shows
    Essential Duties:
    Presenting and Selling
    • Maintain and expand relationships with existing automotive accounts including OEMs, tier-one suppliers, and dealer groups
    • Develop new business within automotive sector, targeting manufacturers, electric vehicle startups, aftermarket companies, and multi-location dealerships
    • Build strategic relationships with automotive marketing directors, dealer principals, and advertising agencies specializing in automotive
    • Create customized marketing programs addressing automotive-specific needs: new model launches, seasonal sales events, service department promotion, and brand positioning
    • Solicit investment for broadcast campaigns, digital advertising, streaming audio, dealership event sponsorships, and automotive lifestyle content integration
    • Maintain organized sales process covering: competitive automotive market analysis, consumer purchase journey insights, dealer foot traffic goals, and manufacturer co-op opportunities
    • Identify and penetrate new automotive categories including EV charging networks, automotive technology companies, and mobility services
    Planning
    • Research automotive industry trends including EV adoption, autonomous vehicle development, supply chain issues, and changing consumer preferences
    • Prepare for sales calls by understanding each client's position in the automotive ecosystem, recent product launches, and market share challenges
    • Know dealership target demographics, manufacturer incentive programs, and seasonal buying patterns
    • Stay current on automotive advertising regulations and manufacturer advertising fund (MAF) requirements
    Achieve Budget Goals
    • Meet or exceed monthly, quarterly, and annual revenue targets for automotive category
    • Maximize share of automotive advertising spend in Detroit market across all BBGI platforms
    Service Customers
    • Communicate regularly with automotive clients regarding campaign performance, auto show presence, and seasonal promotion opportunities
    • Serve as primary liaison ensuring superior service for product launch campaigns and time-sensitive dealer promotions
    • Develop relationships with OEM regional marketing teams, dealer advertising associations, and automotive agency holding companies
    • Coordinate coverage of Detroit Auto Show, Woodward Dream Cruise, and other major automotive events
    Product Knowledge - Automotive Focus
    • Master BBGI's automotive-specific solutions including drive-time programming, test drive event integration, and dealer locator advertising
    • Understand automotive consumer journey from awareness through purchase and service retention
    • Leverage qualitative data on car buyer demographics and psychographics in Detroit market
    • Stay current on competitor automotive advertising strategies across radio, digital, and experiential channels
    • Understand manufacturer tier programs and co-op advertising opportunities
    Administrative Duties
    • Maintain detailed records of automotive accounts including buy cycles, decision-maker contacts, and tier funding availability
    • Track automotive industry calendar including model year launches, sales events, and trade shows
    • Provide regular reporting on automotive category performance and competitive intelligence
    • Effectively utilize CRM to manage complex multi-stakeholder automotive accounts
    Coordination and Communication
    • Provide weekly updates on automotive sector activity, competitive moves, and market opportunities
    • Collaborate with programming team on automotive-relevant content opportunities
    • Participate in automotive industry networking events, dealer associations, and marketing conferences
    • Support automotive client promotions including test drive events, auto show activations, and dealership grand openings
    Preferred Qualifications:
    • 3+ years of media sales or automotive marketing experience
    • Existing relationships within Detroit automotive community
    • Understanding of automotive retail operations and manufacturer-dealer dynamics
    • Familiarity with automotive marketing metrics (showroom traffic, lead generation, service retention)
    Tp apply, please send your resume to

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