- Create, manage and deliver site merchandising strategies for to achieve revenue targets, and deliver optimal site experience with a consideration for customer behavior, brand aesthetics, seasonality, and inventory availability.
- With a strong understanding of different user segments, optimize endtoend purchase journey, including homepage, collection pages, product detail pages, and landing pages.
- Develop and deliver merchandising execution plans for new product launches, promotions, and other brand initiatives tailored to both new and returning customers.
- Manage the overseas team who is responsible for the daytoday site merchandising tasks such as product onboarding and offboarding, collection page creation, product taxonomy and tagging.
- Leverage site analytics to monitor performance and continuously optimize product placement, site navigation and discoverability (homepage, collections pages, navigation, promotions, product pages) to improve customer experience, maximize conversion and achieve revenue targets.
- Own SEO Onpage optimizations for all ecommerce pages.
- Partner with Product, Marketing, Customer Experience and Operations teams to improve overall site experience and navigation.
- Collaborate with Engineering, UX/UI, Data and retention teams on personalization roadmaps; including product personalization experiences as well as behavior based personalized site experiences.
- Continuously optimize processes to improve efficiency and team output.
- 5+ years' experience in site merchandising or digital merchandising for an ecommerce website including product onboarding/offboarding, product launches, promotions, web experimentation, optimization of product and/or collection pages, and site operations.
- Knowledge of Shopify Platform, and experience with onsite personalization is a strong plus.
- Previous experience building & leading digital merchandising strategy for a brand with over 1,000 active SKUs.
- Proficient in data analysis and extracting actionable insights, influencing decisions across crossfunctional teams.
- Experience with working effectively with digital product, engineering and data teams.
- Demonstrated experience in conversion rate optimization through web analytics, site operations, and web experimentation.
- Ability to clearly and effectively communicate design ideas, and solutions to crossfunctional partners.
- Demonstrated ability to prioritize and meet deadlines in a fastpaced environment.
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Site Merchandising Manager - Boston, United States - Lovepop
1 week ago
Description
About LovepopLovepop is on a mission to create one billion magical moments. We combine art x engineering to create the most magical paper art cards & gifts.
Featured on Shark Tank in 2015, Lovepop has become one of the top 10 Shark Tank investments in lifetime revenue.
Lovepop consistently ranks in the top Google results for cards online, enjoys 18% national brand awareness, and has helped its customers create over 50 million magical moments.
The opportunity ahead of us is large, exciting, and meaningful, and we are constantly looking for A+ talent to help us become the number one online destination for cards.
As the Site Merchandising Manager, your mission is to own strategy and drive day-to-day operations for the website to ensure our customers can easily discover and shop our products.
The ideal candidate knows how to balance art and science of site merchandising, and is extremely comfortable with harmonizing data-driven insights with brand guidelines and aesthetics to create effective site strategies.
Accountabilities
Individual compensation packages are based on various factors unique to each candidate, including skill set, experience, qualifications, and other job-related reasons.
Engineering: Curiosity to discover how the world works
Hunger: Desire to take on more than is expected
Magic: Delivering unexpected experiences
Connection: Building relationships with each other
