Sr. Manager, Account-Based Campaign Marketing - San Francisco, United States - Zendesk

Description

Job Description

Zendesk is seeking a Sr. Manager, Account-Based Campaign Marketing to help fuel a phase of new business growth and profitability for our company. This position will need to build global Account Based Marketing (ABM) strategies and programs in close collaboration with our regional marketing, product marketing & sales teams. The programs that are centrally developed will be leveraged by the regional marketing teams to use and execute within target account plans with sales. This role will also help to build and lead a Global Center of Excellence for Account-Based Marketing at Zendesk.

To be successful in this role, you have expertise in building new business marketing campaigns and developing account-based strategies and programs. You possess a team-player attitude, have proven influence management skills, demonstrate strong cross-functional collaboration, show a willingness to learn new technologies and processes. You'll be joining a team that values customer service excellence, creativity, inclusivity, purpose, and being a force for good in our communities.

The role is ideally based at our San Francisco HQ or Madison, WI office or Seattle, WA. It can also be remote in the US. Zendesk is currently working with a model of mostly WFH with recommended in-office work 4-days per month if you are near an office. It will report to the Director, Global Demand Marketing.

What you get to do every day:

• Build Zendesk's account-based marketing (ABM) global strategy and capabilities to industry standards, and over time, to stay ahead of industry trends
• Define and build the marketing model for 1) account-based at scale and 2) 1:few to a select group of strategic enterprise accounts; to increase account engagement across the buying center that leads to new business opportunities. These will include account-based programs focused on select industries and a prioritized list of target accounts.
• Write and publish a Global Account Based Playbook for use by marketing and sales partners in all regions.
• Create and write materials used in account-based programs
• Increase our ability to personalize our marketing campaigns
• Architect orchestrated journeys for target accounts and account cohorts mapped to journey stages
• Help to drive the measurement metrics across all channels that define success and impact from our campaigns and account-based programs
• Work with product marketing to create new content/assets for use in scaled and/or 1:few account-based programs that maps to the stage of journey and account status, including crafting new content from scratch and/or adapting content for target account cohorts
• Collaborate with regional marketing teams in our 4 regions (North America, Europe, Asia Pacific and Latin America) to build and share methodologies to ensure that regional programs are strategically aligned with corporate strategy, while enabling regions to develop strategies and programs that are right for their market, customers and sales team
• Collaborate with our paid media team to drive the digital strategy for ABM (digital ads, paid social, content syndication, etc.) as part of these marketing programs.
• Help to build web experiences and/or landing page experiences for target accounts / cohorts
• Help to identify, evaluate and recommend technologies to facilitate account-based marketing at scale and 1:few to expand our ABM tech stack and capabilities; Work with marketing operations and campaign operations to guide roll out of new capabilities
• Work with Marketing Operations, Marketing Analytics and other teams to ensure accurate and regular reporting of the ABM program's impact to engagement, pipeline and bookings. Drive the improvement of our Marketing Dashboard and creation of an Account-Based Dashboard to actively monitor all campaign analytics, partnering with our analytics & campaign operations teams to create appropriate reporting on campaign performance and communicate results optimally with recommended actions for optimization
• Understand how Zendesk's account-based strategies and programs benchmark against other companies in our space

What you bring to the role:

You will wear many hats -- this is a role that requires hard and soft skills to be successful.

• 12+ years of enterprise (business to business), new business marketing experience with strong integrated marketing and account-based focus; At a fast-growing SaaS company preferred
• 5+ years of direct people management & inspiration experience
• Experience owning end-to-end execution of marketing programs and campaigns, prior industry marketing and/or competitive marketing experience a plus
• Strong and proven writing and messaging skills
• Expertise with and use of account-based marketing technology stacks and advanced audience segmentation, personalization and targeting; such as: 6Sense, DemandBase, Bombora, UberFlip, PathFactory, etc. (Zendesk currently uses 6Sense, Lattice, Eloqua)
• Strong influence management skills leading large virtual teams, especially across multiple departments, regions and cultures
• Experience collaborating across multiple internal teams and departments and building effective relationships and inspiring change
• Quick learner with the ability and agility to thrive in a fast-moving, changing environment
• Strong organizational skills with keen attention to detail
• Positive attitude, team oriented, energetic, and optimistic
• A bias for action, results and delivery, with a high-quality bar
• Previous experience working closely with a sales team

Where We Work:

Fully Flexible:

In this role, you'll work primarily remotely with the support of a dynamic and caring team. We'll provide you with the digital tools and experiences to be together–even when we're apart. Being digital first doesn't mean we're digital only. You'll also have the flexibility to join us at a Zendesk workspace, in one of our Zendesk offices or our flex office spaces. We will bring our people together on occasion to connect, collaborate, learn, or celebrate in person.

#Remote

#LI-JM7

Zendesk software was built to bring a sense of calm to the chaotic world of customer service. Today we power billions of conversations with brands you know and love.

Zendesk believes in offering our people a fulfilling and inclusive experience. Our hybrid way of working, enables us to purposefully come together in person, at one of our many Zendesk offices around the world, to connect, collaborate and learn whilst also giving our people the flexibility to work remotely for part of the week.

The US annualized base salary range for this position is $121,000.00-$181, This position may also be eligible for bonus, benefits, or related incentives. While this range reflects the minimum and maximum value for new hire salaries for the position across all US locations, the offer for the successful candidate for this position will be based on job related capabilities, applicable experience, and other factors such as work location. Please note that the compensation details listed in US role postings reflect the base salary only (or OTE for commissions based roles), and do not include bonus, benefits, or related incentives.

Hybrid: In this role, our hybrid experience is designed at the team level to give you a rich onsite experience packed with connection, collaboration, learning, and celebration - while also giving you flexibility to work remotely for part of the week. This role must attend our local office for part of the week. The specific in-office schedule is to be determined by the hiring manager.

The intelligent heart of customer experience
Zendesk software was built to bring a sense of calm to the chaotic world of customer service. Today we power billions of conversations with brands you know and love. We advocate for digital first customer experiences—and we stick with it in our workplace. Over 5,000 employees worldwide are collaborating from kitchen tables, home offices, coworking spaces, and Zendesk workspaces to make one team.

Zendesk is an equal opportunity employer, and we're proud of our ongoing efforts to foster global diversity, equity, & inclusion in the workplace. Individuals seeking employment and employees at Zendesk are considered without regard to race, color, religion, national origin, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, medical condition, ancestry, disability, military or veteran status, or any other characteristic protected by applicable law. We are an AA/EEO/Veterans/Disabled employer. If you are based in the United States and would like more information about your EEO rights under the law, please click here.

Zendesk endeavors to make reasonable accommodations for applicants with disabilities and disabled veterans pursuant to applicable federal and state law. If you are an individual with a disability and require a reasonable accommodation to submit this application, complete any pre-employment testing, or otherwise participate in the employee selection process, please send an e-mail to with your specific accommodation request.