User Acquisition Specialist - San Francisco

Only for registered members San Francisco, United States

1 month ago

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$120,000 - $200,000 (USD) per year *
* This salary range is an estimation made by beBee

Job summary

We are looking for a creative force to shape products that empower people across the globe. As a User Acquisition Manager (Performance Marketing) at Air Apps, you will lead efforts to attract and retain new users across multiple acquisition channels.

Responsibilities

  • Develop and execute multi-channel user acquisition strategies, including paid search, paid social, display ads, influencer marketing, and referral programs.
  • Set up, monitor, and optimize advertising campaigns for maximum ROI, managing budgets, bids, and targeting parameters.
  • Track key performance metrics (CPI, CPA, LTV) using analytics and attribution tools, and provide actionable insights to stakeholders.
  • Continuously test new channels, creatives, and messaging to identify areas of improvement and drive incremental growth.
  • Work with Product, Analytics, and Creative teams to align acquisition strategies with product launches, feature enhancements, and seasonal promotions.

Requirements

  • Bachelor's degree in Marketing, Business, or a related field.
  • Proven experience (approximately 4+ years) managing user acquisition or performance marketing campaigns.
  • Familiarity with ad platforms (e.g., Apple Search Ads, Google Ads, Meta Ads, TikTok Ads), analytics tools (e.g., Google Analytics, Adjust, Amplitude), and A/B testing methodologies.
  • Strong analytical, strategic thinking, and communication skills.

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