Vice President of Ninja Marketing- Outdoor - Needham Heights, United States - SharkNinja

Description

Position OverviewThe Vice President of Marketing will lead the commercialization and go-to-market strategy for the global expansion of the outdoor product portfolio.

This person will develop the marketing strategies to expand into new categories and channels, foster growth in existing ones, and support execution for global markets.

This person will work closely with cross functionals teams to develop and drive the marketing plan including media, communications, assortments, and channels strategy while managing launches occurring on time across all channels and markets.

ResponsibilitiesBuild and lead the marketing organization to build and ensure execution of all go to market plans including product marketing positioning across all consumer touch points (Full Funnel Integrated Marketing Communications)Work with sales and category management for sell-in strategy, retailer placement, and channel management across key launchesCommunicate and review all commercialization strategies with the executive team, present insights, and recommendations, and align on a path forward.

Own product roadmap with engineering to ensure long term growth across new and adjacent categories.

Lead and mentor a team of brand marketers to implement on-time and on-brand execution of all key initiatives, campaigns, and deliverables.

Develop and execute brand guidelines to ensure a cohesive brand experience across all potential internal and external audience touchpoints.

Develop consumer insights to not only ideate new products but also to optimize the products throughout the commercialization process; lead innovation testing to prove out ideas with consumers.

Manage global revenue goals and P&L to deliver on category goals.
Key Functional Skills/KnowledgeExtensive new product development marketing experience.
Extraordinarily comfortable working at a fast pace, iterative, and progress vs. perfection mindsetLeading and building global teams.
Ability to think creatively and strategically.
Strong communication skills and ability to make effective presentations to all levels of management.
Ability to synthesize complex product features into compelling and desirable consumer benefits.

Broad spectrum of marketing skills, defining strategies, building plans, driving product launches, and front-end innovation managementAbility to connect the dots and think at a holistic and strategic level across the business.

Influencing, conflict resolution, and creative problem-solving.
Comfortable mining and analyzing data and drawing conclusions.
Project management and ability to manage several projects in parallel, navigating a complex cross-functional matrix.
Biased toward action, roll up your sleeves and get it done together.

QualificationsMinimum of 15+ years of prior Marketing experience required, preferably with direct responsibility for Brand strategy, messaging, commercialization, and P&L management.

Deep experience in CPG marketing.
Bonus experience in houseware, DIY, and outdoor channels.

Experience in managing, building, and growing teams in a global contextExperience leveraging consumer insights to develop effective marketing programs and campaigns.

Experience in creative strategy development, advertising and launching new products.
Experience in launching products globally across several different markets.
Bachelors required and MBA preferred.
This is not a remote role, this team sits in our Needham MA office on site 3 days a week #J-18808-Ljbffr