Associate Product Marketing Manager - Newtown Square - BOIRON USA

    BOIRON USA
    BOIRON USA Newtown Square

    1 week ago

    Pharmaceutical / Bio-tech
    Description

    Associate Product Marketing Manager at Boiron USA

    Hybrid Schedule - 3 days in office 2 from home.

    Must be able to commute to Newtown Square, PA

    What does Boiron Do?

    For over 85 years, Boiron has been dedicated to providing families with the purest medicines made from the earth's best resources. As a leader in the natural health and wellness space, Boiron offers solutions for common ailments such as cold, allergies, heartburn, muscle soreness and many more. You can find Boiron products in top retailers nationwide.

    What would you be doing as a Associate Product Marketing Manager?

    The Associate Product Manager supports the planning, execution, and analysis of marketing initiatives for assigned brands and categories. This role partners closely with the Senior Product Marketing Manager to help develop strategy, coordinate cross-functional activities, execute marketing tactics, and provide business insights that guide decision-making. The APM may manage smaller or primary brands or subsets of the portfolio with oversight, while contributing to innovation, sales support, and operational alignment.

    But what does this role really do?

    Brand & Portfolio Support

    • Support the Senior Product Marketing Manager across all facets of brand planning, execution, and analysis.
    • Assist with development of marketing strategies, calendars, and budgets for assigned categories under the senior product marketing manager's guidance.

    Brand Ownership

    • Manage assigned brands or product subsets with oversight from the Senior Product Marketing Manager, ensuring day-to-day execution and alignment with brand strategy.

    Campaign & Channel Execution

    • Partner with Public Relations, Social, Digital, and Creative teams to support execution of awareness-building and conversion-driving programs.
    • Work with Sales teams to support development of channel-specific materials and retail activation.

    New Product Development

    • Assist with new product development in partnership with global headquarters, tracking milestones and communicating progress internally.
    • Contribute to development of launch materials, sales tools, and marketing assets.

    Project & Vendor Coordination

    • Manage marketing material requests with the creative team; support operational coordination such as vendor tasks and materials updates.

    Market & Business Analysis

    • Conduct marketplace, category, and sales analyses using internal and external tools; provide insights and recommendations to the team.

    Team Participation

    • Serve as an active contributor in team discussions, providing informed points of view and supporting decisions with data.
    • Other duties as assigned.

    You would be a great fit if you have the following...

    • Education: Bachelor's degree in marketing, Advertising, or related field.
    • Enthusiastic team player with a positive attitude; ability to work with various departments within the organization
    • 3+ years of experience in Marketing, product management or brand management
    • Experience with consumer-packaged goods is ideal but not required
    • Self-starter capable of delivering on goals with minimal supervision
    • Ability to stay organized and work on numerous projects concurrently
    • Excellent presentation/communication/influencing/negotiating skills, both written and verbal, required.
    • Ability to travel domestic as needed. 5-6 trips annually, which may include overnight and/or weekend travel
    • Work under deadline pressure and meet timelines.
    • Proficient with operating a personal computer and use of MS Excel/Word/Outlook/PowerPoint and other required programs.
    • Ability to analyze, interpret, and disseminate information.
    • Must demonstrate personal integrity & honesty.

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