Director of Marketing and Business Development - Greeneville, United States - Greene County Partnership

Description

Responsibilities:
Maintain brand standards for the GCP and sub-sets, including the creation of logomarks, as needed, as well as demonstrating the brand in collateral and décor

Lead marketing initiatives for Greene County Partnership through various applications (print ads, communication, newsletters, stand-up banners, social media, merchandise)

Complete website updates

Lead and coordinate promotional materials for events (graphics, invites, videos, print and digital ads, programs, banners, billboards, selfie stations, t-shirts and other swag)

Provide photo and video coverage of events

Create and post graphics, photos and videos on social media channels: Facebook, Instagram, LinkedIn

Monitor social media engagement data and improve engagement where possible

Coordinate with General Manager and Tourism Director on print and billboard marketing for Discover Greeneville tourism projects

Contribute photos and content for the GCP Directory and proofread

Coordinate with other staff on potential new events or ideas for events

Identify and promote all business opportunities including potential prospects and expansions of existing businesses

Prepare and respond to all RFPs issued by the State of Tennessee, TVA and consultants

Respond to all requests for statistical information regarding Greene County

Facilitate and develop educational directives and workforce programs for the purpose of assisting local industry/businesses with employee retention, training and recruitment

Perform assignments designated by the GCP President or General Manager

Assist with any projects or special events of any of the entities as needed at all other Partnership programs. (Industrial Appreciation Reception, GCP Golf Tournaments, Job Fairs, Leadership, Sports Council, etc.)


Job Type:
Full-time

Benefits:

401(k)

401(k) matching

Dental insurance

Disability insurance

Health insurance

Life insurance

Paid time off

Vision insurance


Schedule:
Monday to Friday


Ability to Relocate:

Greeneville, TN 37743:
Relocate before starting work (Required)


Work Location:
In person

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