Creative Director - Reston - McAfee

    McAfee
    McAfee Reston

    1 week ago

    Description
    Job Title:
    Creative Director
    Role Overview:
    We are seeking a dynamic and experienced Creative Director to join our team to lead our Brand Design and Creative Services team. As we embark on a brand and consumer-first marketing transformation, this role will play a critical role in driving our marketing efforts and in redefining McAfee to consumers. This role reports to the CMO.
    This is a Hybrid position located in either San Jose, CA or Frisco, TX. You will be required to be onsite on an as-needed basis, typically 1 to 6 times a month. We are only considering candidates within a commutable distance to one of the two locations and are not offering relocation assistance at this time.
    About the Role:
    • Own McAfee's visual identity, partnering with Brand Marketing to translate our brand promise to consumers into a powerful core logo and overall design system
    • Ensure that our design framework and architecture is comprehensive and cohesive to enable activation across all touchpoints both consistently and uniquely based on the audience/platform
    • Develop award-winning creative campaigns for McAfee with internal teams and agency partners, bringing the brand to life in new and powerful ways to our consumers
    • Develop 360° upper funnel, mid funnel, and lower funnel video and digital marketing campaigns, considering stakeholder briefs and insights
    • Tailor team structure and strategy to an understanding of format and functional needs to drive the greatest impact across a variety of marketing channels and audiences, encompassing social, communications, email, campaign and partner needs
    • Build and nurture a team of diverse designers (graphic, production, motion, etc.) and video producers who can bring the brand and stakeholder vision and strategy to life
    • Act as a brand steward to ensure our design identity is properly understood and implemented across and outside of the organization- including existing and prospective employee branding, across our partner ecosystem, and throughout our communication channels
    • Demonstrate thought leadership and early adoption of AI and other efficiency tools to enable greater productivity and more agile and expansive testing and optimization
    • Balance a design led point of view with the flexibility to deliver against stakeholder needs that may require creative solutions
    • Prioritize design resourcing and initiatives based on impact to the business, consistently testing and revising as core organization prioritize shift
    About You:
    • 10+ years leading powerful creative campaigns and design teams
    • Deep experience in creative strategy, creative direction, concept development and execution across upper, mid and lower funnel campaigns
    • Ability to direct photography and video shoots, with prior onsite and post-production experience.
    • Growth mindset eager to embrace new tools and platforms to enable a strategy vs. production-oriented team culture and operating mode
    • Experience managing creative agency partners and freelancers to ramp up and down based on seasonality and campaign cycles
    • Proven impact implementing design and AI tools to drive incremental value and impact
    • Ability to assess and communicate the impact of operational and structural improvements
    • Strong collaboration skills, able to work effectively across multiple teams and disciplines
    • Experience within scaled cross channel, global businesses
    • Experience working on/with digital products and services a plus
    #LI-Remote
    Company Overview
    McAfee is a leader in personal security for consumers. Focused on protecting people, not just devices, McAfee consumer solutions adapt to users' needs in an always online world, empowering them to live securely through integrated, intuitive solutions that protects their families and communities with the right security at the right moment.
    Company Benefits and Perks:
    We work hard to embrace diversity and inclusion and encourage everyone at McAfee to bring their authentic selves to work every day. We offer a variety of social programs, flexible work hours and family-friendly benefits to all of our employees.
    • Bonus Program
    • 401k Retirement Plan
    • Medical, Dental, Vision, Basic Life, Short Term Disability and Long-Term Disability Coverage
    • Paid Parental Leave
    • Support for Community Involvement
    • 14 Paid Company Holidays
    • Unlimited Paid Time Off for Exempt Employees
    • 96 Hours of Sick Time and 120 Hours of Vacation for Non-Exempt Employees Accrued Each Year
    We're serious about our commitment to diversity which is why McAfee prohibits discrimination based on race, color, religion, gender, national origin, age, disability, veteran status, marital status, pregnancy, gender expression or identity, sexual orientation or any other legally protected status.
    The starting pay range for this position is $161,500.00-$265, McAfee takes into consideration an individual's skillset, experience and location in making final salary determinations. For further details, please discuss with the Talent Acquisition Partner.
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