- Lead efforts to understand - and become the authority - on the intricacies of the full buyer's journey.
- Create a regular rhythm of "Customer Listening" to gauge customer brand loyalty (NPS), inform content creation and define the most effective ways to leverage marketing to nurture customer relationships.
- Drive and manage a pipeline of qualified leads and line of sight to revenue that can be attributed to marketing efforts.
- Understands and maps the vertical market value chain total requirements and in collaboration with vertical marketing and business development managers, creates compelling value propositions aligned with corporate market/brand positioning.
- Conducts regular Voice of Customer exercises (including NPS) to enable a rhythm of listening to our customers in order to provide them with differentiated customer experiences, relevant content and communications that trigger action.
- Creates a portfolio of customer personas that represent their needs, pain points, decision considerations, and touch point preferences.
- Responsible for communications strategy for commercializing new product introductions and launches, the treatment of product brands within the segment, product/program naming, advertising and promotion to attract segment targets.
- Manages a cohesive and consistent "strategic narrative" for the segment, including messaging, positioning and content development initiatives by tightly aligning and collaborating with the Marketing Services and GC Communications team for program execution and deployment through online and offline marketing communications campaigns.
- Plans, creates and launches integrated marketing campaigns by overseeing campaign vision, objectives, creative and implementation.
- Ensures consistency and continuity in presentation of the Xylem brand and the company's product brands.
- Develops a robust lead generation funnel that supports the segment's customer acquisition, retention and win-back growth goals, and drives revenue attribution.
- Utilizes data-driven marketing best practices such as customer segmentation, A/B testing, and analytics to inform spend decisions and drive the favorable return on investment (ROI).
- Works closely with sales teams to develop and optimize lead scoring algorithms and lead conversion tactics through integrated digital channels.
- Participation in Xylem Watermark volunteer activities
- BA/BS degree in Business, Marketing or Communications
- 6-8 years relevant experience working
- Industry knowledge helpful
- Corporate and/or comparable agency experience. If corporate, must have experience effectively working with and managing agency partners.
- Data and analytically savvy. Knows how to interpret and use consumer insights, analyses, market research, and sales/market data to develop highly targeted, customer-centric marketing initiatives.
- Results-driven: direct marketing experience or history of success managing "performance-based" marketing programs (being able to tie marketing investments back to revenue and proving ROI).
- Financially-savvy, business smart professional with the personal presence and confidence to work across all levels of organization and be viewed as a marketing partner by both internal and external constituents (agency, distributors).
- Dedicated, passionate and energetic leader with the ability to "get things done" through thepower of influence.
- Highly proactive, possessing the ability to work independently and take ownership, while having fun
- Strong digital marketing competencies and knowledge with the ability to turn digital activity into meaningful growth opportunities.
- Strategic thinker, analytical and results oriented with experience working across functional and organization boundaries.
- Strong written and verbal communication skills.
- Project management experience and organizational skills.
- Comfortable working with and briefing teams at multiple levels (executive, department head, working group, and sales) in both customer and Xylem organizations.
- Ability to use a wide variety of tools including Excel, Marketing Automation, and various Web Reporting Analytics programs (Google Analytics, Adobe), CRM.
- Ability to speak to a wide range of audience types (technical and non-technical) who have varied levels of digital knowledge.
- MS Office, MS Project, Visio, and SharePoint a plus
- Working knowledge of marketing automation systems: Marketo, Eloqua, Hubspot or similar.
- Salesforce CRM data structure and functionality
- Regularly required to sit or stand, reach, bend and move about the facility
- Ability to lift up to 40 pounds on a regular basis
- Office: Standard office equipment; work usually performed in an office or lab setting free from any disagreeable elements.
- Standard weekly job hours: 40 hours
- Travel within the region and at times, globally, up to 25%
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Manager, Demand Generation - Morrisville, United States - ittxylem
Description
Job DetailsWe're Hiring for a Demand Generation Manager
If you are excited and passionate about helping #LetsSolveWater, consider joining our team todayXylem, Inc. is a leading global water technology company servicing more than 150 countries and is dedicated to solving the world's most challenging water issues.We are looking for individuals to join our mission by exceeding customer expectations through smart sustainable solutions.At Xylem, you will have the opportunity to solve water by participating in our paid Volunteer Program,
Role: The Demand Generation Manager is responsible for the planning, development and implementation of integrated, data-driven marketing communications strategies and programs that support the growth objectives of a specified regional, vertical customer segment. This role will drive highly targeted marketing campaigns designed to build awareness and generate demand for Xylem's products and services. Collaborates with the Marketing Communications organization to leverage internal resources and manage relationships with external partners to successfully execute online and offline marketing communications campaigns.
Essential Duties/Principal Responsibilities:
(The physical demands and work environment described here are representative of those an employee encounters and must be met to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.)
At Xylem, we embrace diversity and strive to create avenues where employees feel valued and appreciated through our DE&I initiatives and Employee Resources Groups (ERG).Xylem is proud to be an Equal Employment Opportunity and Affirmative Action workplace.Xylem prohibits discrimination, harassment of any kind and does not discriminate in employment on the basis of race, color, religion, sex or sexual orientation (including pregnancy and gender identity), national origin, political affiliation, marital status, medical conditions or disability, genetic information, age, or other non-merit factors.
Xylem is a team creating advanced technology solutions to the world's water challenges through developing new technologies and services that will improve the way water is used, conserved, and re-used in the future is central to our work. Our products and services move, treat, analyze, monitor, and return water to the environment, in public utility, industrial, residential, and commercial building services settings. Xylem also provides a leading portfolio of smart metering, network technologies and advanced analytics solutions for water, electric and gas utilities.
Disclaimer: The information listed within this job description is designed to indicate the general nature of work expected for this position and shall not be viewed as a comprehensive inventory of all duties, responsibilities, and qualifications required in this position.Employees must be able to perform the essential functions of the position satisfactorily and if requested, reasonable accommodations will be made to enable employees with disabilities to perform the essential functions of their job absent undue hardship.Xylem reserves the right to modify this job description or assign other duties to this position as needed.
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