Creative Director, Play - New York, United States - BARK

    BARK
    BARK New York, United States

    1 month ago

    Default job background
    Full time
    Description

    ABOUT BARK

    Here at BARK, we love dogs and their people. We're looking to make all dogs happy throughout the entire world (we're not kidding). Think Disney for dogs -- we make magic for dogs and their people through our products, events, and experiences.

    Our ambition level is high, the opportunity is huge, and our love for dogs is through the roof We launched in 2011 with BarkBox, a monthly-themed subscription of all-natural treats and clever toys. Since then, we've shipped more than 70 million toys and treats to the dogs across the world and use all of that direct customer feedback to inform new initiatives and ways to make magic between dogs and their people. We've since expanded into other offerings as well, as we aim to become THE Dog Company for every family with a four-legged, belly-scratch-loving, interspecies family member.

    THE TEAM

    The Creative Marketing Team uses emotion, energy, humor and creative best practices to tell the BARK story in communications and persuade folks to get BARK products. For both existing subscribers and potential prospects, every ad and email we make aims to not only convert dog parents, but also entertain them -- and maybe make them fall in love, just a little (Ok, not a little a lot - go big or go home). We aim to illustrate the BARK experience, showing that when it comes to making dogs happy, we're the most qualified That means we're a group of kind, collaborative, and creative weirdos. If being fun and weird about dogs sounds like you, come join us

    WHO WE'RE SNIFFIN' FOR:

    Bark is looking for an experienced Creative Director to lead our team to develop and deploy new campaigns and copy for our overarching BARK Brand and Barkbox product campaigns. Come shape the brand and invent new ways to introduce BarkBox to the world and drive our mission to make all dogs happier. Your job will be to translate the amazing quality and storytelling of our products into breakthrough communications. The right candidate will be an excellent communicator, comfortable in a constantly pivoting environment, and passionate about building the ultimate dog brand.

    KEY DUTIES

  • Lead the creation of world-class ideas and ad creative for BarkBox and potentially BARK brand.
  • Oversee copywriting and design that spans all customer touchpoints (video, paid and organic social, banners, email, homepage).
  • Refine and oversee creative development process in collaboration with product managers and channel (media, email, website) leads.
  • Maintain quality control of very high volume of conversion-driving assets.
  • Partner with cross-functional teams to plan, concept, and and execute on creative deliverables.
  • Use ad performance data to test and iterate constantly.
  • Develop, pitch and execute new campaign ideas in new channels.
  • Provide critical creative feedback to help shape best-in-class work.
  • Collaborate with internal teams to develop communication and creative workflow processes.
  • Manage and mentor the growth of the team in terms of skill sets and career paths.

    EXPERIENCE

  • 10+ years of creative experience with a minimum 5+ years of managerial experience in an ad agency or DTC brand, overseeing both copy and design.
  • Experience working on creative for digital channels (email, digital paid advertising, in-app, landing pages) and against both brand and performance objectives.

    SKILLS & QUALIFICATIONS

  • World class sense of humor.
  • Powerful collaboration and leadership skills.
  • Outstanding portfolio demonstrating best-in-class advertising work.
  • Ability to work on multiple projects, manage time in an efficient way, and effectively implement creative feedback to designers and writers.
  • Take direction from non-creative stakeholders and translate their business needs into creative that effectively motivates our audiences across a variety of channels.
  • Understanding of or willingness to become an expert in dog culture

    This position is a full-time, salaried position. It is located on-site at our office in Manhattan, NY. We offer health insurance for both you and your pup, 401k, wonderful team lunches, and a dog to pet anytime you wish.

    Please Note: BARK requires all employees or guests entering our space to provide proof of up to date covid-19 vaccinations. Exemption and/or accommodation requests will be reviewed on a case by case basis.

    FOR CO/NJ/NY BASED APPLICANTS:

  • The base salary range for this position is $157,000- $190,000
  • This position is eligible for equity

    **** This compensation range is based on BARKs good faith estimate as of the date of this posting and may be modified in the future. Actual pay for this position will depend on a variety of variables including location, travel, internal equity, experience, education, skills and expertise.

    BARK focuses on E-Commerce, Pets, Content, and Subscription Businesses. Their company has offices in New York City, Seattle, and Columbus. They have a large team that's between employees. To date, BARK has raised $81.725M of funding; their latest round was closed on July 2021.

    You can view their website at or find them on Twitter, Facebook, LinkedIn, and Product Hunt.