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Email Marketing Specialist - Seattle, United States - Bee Talent Solutions
Description
Email Marketing Coordinator
We are helping our client hire an Email Marketing Coordinator who will facilitate and report on global email marketing campaigns and programs that engage our audiences and generate demand.
Project manage e-mail marketing programs using the departments Workfront management tool and maintain the e-mail marketing calendar
Interface with multiple marketing leads, the Sr. Digital & Email Strategist, and email operations team to turn marketing and campaign plans into actionable e-mail marketing programs
Liaise with campaign operations for the correct set-up of Salesforce campaign records
Review and QA email briefs, proofs, segment/canvas set-up, and nurture programs
Monitor and evaluate email with monthly aggregate and campaign results and build into templated reports
Collaborate with campaign managers and email requesters to ensure email workflows remain on schedule and have all required elements for a successful launch
Communicate e-mail marketing channel and company best practices
Required Qualifications
Bachelor's degree in marketing, communications, business or related course of study
2-3 years of experience with e-mail marketing
Familiarity with B2B marketing principles, bonus if for a SaaS or FinTech company
Experience working with marketing project management and automation tools (Salesforce, Workfront, Jira) as a user/assignee
Understanding the capabilities of Eloqua or similar marketing automation program(s) is a plus
Expertise with email and B2B marketing KPIs
Superior Microsoft Office skills (e.g., Word, Excel, PowerPoint, Outlook)
by Jobble
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