Sales and Campaign Coordinator - Twin Lake - Lamar Advertising Company

Description

Do you have an interest in marketing strategy and possess strong creative and organizational skills? This position is a key member of our sales team, working with Lamar account executives and customers to build innovative outdoor advertising campaigns that deliver results. Our Lamar office in Muskegon, Michigan is now hiring a new sales team member to help us bring effective outdoor advertising campaigns to life for brands in Muskegon, MI and the surrounding areas.

The purpose of the Sales & Campaign Coordinator is to perform all sales administrative functions occurring both before and after the contract phase of the sales cycle. This includes: prospecting new customer leads for the sales team, preparing sales presentations and proposals, and coordinating the execution of advertising campaigns sold by the sales team. In addition, there may be other tasks assigned by Account Executives, the Sales Manager, and/or General Manager.

Why Lamar?

Rated #1 Sales team for 2025 on Comparably, our Sales Account Executives are the connection between Lamar and the communities we serve.  Our AEs meet and exceed sales objectives in their assigned territory by using professional sales techniques to develop long-term advertising relationships that grow not only Lamar advertising sales, but also our relationships in our communities. 

Lamar is a certified Great Place to Work, with 86% of employees in agreement. Lamar Advertising has also been named as a "Best Company to Work For" in U.S. News & World Report's annual ranking.

• Learn more about us on our official YouTube channel.
• Check reviews and company updates on our Glassdoor page
• Learn more about our Great Place to Work certification.

What you can expect from us:

• A Monday - Friday, 8:00 am - 5:00 pm in-office work schedule 
• An hourly range of $20 - $23/ hour dependent on relevant experience and qualifications
• 120 hours of paid time off (PTO) that increases with tenure
• 12 paid company holidays including Presidents Day and Juneteenth
• A comprehensive 3-month training program 
• Career advancement opportunities 
• Ongoing professional development and internal leadership programs to maximize your career potential
• Multiple medical plan options
• Hospital, Accident, and Critical Illness coverage
• Short and long-term disability and paid parental leave
• Dental and vision insurance
• 401K plan with company match
• Employee stock purchase program
• Wellness program incentives such as medical plan premium holidays and HSA contributions

What we're looking for in YOU:

• Work requires an excellent command of the English language.
• Proficient in Microsoft Office and Gmail applications
• Must have high level of interpersonal skills to handle sensitive and confidential situations.
• Position continually requires demonstrated poise, tact and diplomacy
• Ability to timely and accurately enter and compile data
• Energy, enthusiasm, and the ability to meet deadlines
• High level of organizational skills, and excellent attention to detail.
• Creativity, initiative combined with commercial awareness.
• Knowledge of common public relations practices
• Strong written (Email) and verbal communication skills
• Highly organized with a systematic approach to detail-oriented work
• Comfortable working in a deadline driven environment
• Ability to work independently and act on own initiative
• Problem solving

Education and experience:

• High school diploma or equivalent required
• Bachelor's degree preferred
• 2 years of related experience, preferably in sales, marketing, or administrative roles
• Experience in data management and Gmail preferred
• Or an equivalent combination of education and experience

Please note: Upon submitting your application, you will be asked to complete an 8-15 minute personality assessment. This assessment compares your professional soft skills to the skills required for success in this role. Please answer honestly; this is not a test Not completing this assessment could result in disqualification from consideration for this position. 

Candidates with a disability in need of an accommodation to fulfill our application requirements should email

A day in the life:

Prior to Contract Phase:

• Prospecting new customers leads for the sales team.
• Prepares sales presentations and proposals.
• Provides product, promotion, and pricing information by clarifying customer request; selecting appropriate information; forwarding information; answering questions.
• Coordinates and enters requests for charting or assists with the charting function
• Coordinates and enters request for conceptual (sample) art for the AE's.
• Maintains customer database or CRM by inputting customer profile and updates; preparing and distributing reports.
• Tracks sales expenses by tracking, consolidating, analyzing, and summarizing expenses; forwarding for reimbursement.
• Updates job knowledge by participating in educational opportunities.
• Serve as a creative partner to the Sales team by developing client-focused design concepts and preparing artwork submissions to CAP; manage multiple creative requests in a fast-paced environment while learning and utilizing internal systems and processes effectively.

After Contract:

• Coordinating and monitor the ongoing activities and internal communications related to advertising campaigns to ensure on-time and contractual campaign execution while delivering excellent customer.
• Informing Account Executives and customers about the current status of advertising campaigns.
• Coordinating, managing, reviewing campaign progress and delivering the customer installation and proof of performance information.
• Coordinate and/or obtain approval from the client on artwork
• Coordinate and communicate panel locations in "to be determined" situations.
• Resolves problems during campaign by investigating; identifying solutions; notifying AE's, managers and customers.

Physical demands and work environment:

• The primary work environment is an office.
• The specific physical demands/requirements of the job include: lifting less than 25% of the time, reading, color distinction, acuity, sitting greater than 50% of the time, and talking.
• The typical percentage of time spent traveling and spending nights away from home is less
  than 10%.

Who we are:

Founded in 1902, Lamar Advertising Company is one of the largest outdoor advertising companies in the world. With over 351,000 displays across the United States and Canada Lamar is dedicated to helping both local businesses and national brands reach broad audiences every day.

We provide ad space through:

• Billboards
• Interstate logos
• Handpainted murals
• Transportation and airports
• The largest network of digital billboards in the United States
  

We live by the Golden Rule, and we operate with honesty and integrity in every aspect of our business. We are open with our employees, transparent with our customers, and loyal to the communities in which we serve. While Lamar is a large company, each office has its own culture and family atmosphere, making employees feel connected both locally and nationally.

We are committed to sustainable and environmentally friendly business practices and use a number of innovative strategies to reduce our environmental impact. We are actively working to reduce our annual greenhouse gas emissions and are projecting a 70% decrease by 2026 as a result of our efforts.

Lamar is an EEO/AA employer including Individuals with Disabilities, Protected Veterans, and any other State or Federally protected characteristic.

Please note: Lamar Advertising does not sponsor or take over sponsorship of a work visa. Only candidates with U.S. work authorization not requiring sponsorship will be considered for employment.

SMS and Email Communications: By providing your contact information and submitting this form, you agree to receive email and SMS communications from Lamar Advertising Company regarding job opportunities, hiring events, and career-related updates. Message and data rates may apply. You can opt out at any time by emailing  or replying 'STOP' to text messages. Your information will be processed in accordance with our privacy policy.

Disability Self-Identification: When applying for a job with Lamar, you will be asked to voluntarily self-identify whether you have a disability. Please take a moment to watch this video for clarification on why we're asking for this information

California Residents - Lamar collects personal information in the ordinary course of considering job applicants. This information may include, for example, name, address, phone number and other contact information, employment history and reference contact information, and any other information provided by an applicant to Lamar.  By submitting an application, you consent to the use or sharing of this personal information solely for the purpose of consideration for employment by Lamar.  Lamar will not sell this information.

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Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

This employer is required to notify all applicants of their rights pursuant to federal employment laws.
For further information, please review the Know Your Rights notice from the Department of Labor.