Media Analyst - Austin, United States - GSD&M

Description

Requirements


QUALIFICATIONS:
BA/BS required2+ years of digital media and measurement experienceHighly motivated with a strong record of academic and/ or professional achievementStrong quantitative and research skills with proven ability to demonstrate data collecting, analyzing and interpretationStrong working knowledge of ExcelUnderstanding of online advertising planning, buying and performance metricsExperience in analysis, research, and presentation creationThis position is for our Austin office


YOU ARE:
Problem solver with high emotional intelligence, self-awareness and organizationAble to effectively communicate verbally and in writingHighly collaborative and adaptable to different situations, personalities and timelinesBelieves business outcome is much more important than a KPI, and can help teams and clients navigate bothStrong conceptual and analytical skills with the ability to turn findings into executable plansHighly curious and desire to carve new paths in strategies and use of technology and dataOperate with a high level of integrity and transparencyLive our GSD M

Core Values:
Curiosity, Restlessness, Integrity, Community, Winning, Freedom ResponsibilityExternal DescriptionAnticipated future hire pending new business needs.

We are looking for a highly motivated Media Analyst to join our growing Media Technology practice, within our GSD M media team.

The Media Technology group is a critical connector between our campaign performance, insights and audience developments teams.

An exciting time to join our GSD M Media team as we continue to evolve our capabilities and approach to deliver successful business outcomes for our clients.

The Media Analyst will be responsible for facilitating measurement reporting, and mining for key insights from campaign performance. They report into the Supervisor, Media Technology, working closely with the Supervisor, Digital and VP/Director, Digital.

This role will play an integral part of developing a holistic campaign measurement framework, cross-media attribution and implementing critical optimizations to drive positive campaign performance.

They will also work collaboratively with the planning and digital teams to understand media plans, investment across channels and expected deadlines for all projects.

RESPONSIBILITIES:

• Familiarity with all digital media channels including video, display, mobile, search, etc.
• Work with the media teams to develop measurement plans for specified campaigns, and clients, focused on media performance (and creative performance)
• Analyze performance of campaigns and marketing efforts and make recommendations for improvements, while communicating clear, compelling and actionable insights
• Have understanding of digital buying methods: CPV, CPC, CPM, CPCV, CPE, dCPM
• Have a deep understanding of digital tracking, including tagging, mobile and social limitations
• Develop tracking and reporting requirements, work with internal analytics team to implement custom tracking parameters
• Demonstrate problem-solving ability with emphasis on drawing inferences with data
• Must have experience or working knowledge of a digital ad server (Google Campaign Manager, formerly DoubleClick ad server, is preferred), ads manager platform (Google Ads formerly AdWords and Facebook Ads Manager are preferred), and media reporting software (Datorama and Prisma Reporting are preferred)
• Deliver projects independently, but proactively communicate project progress, issues and deliverables to manager and director
• Ensure all client materials meet/exceed expectations (content quality) while meeting deadlines

WHAT WE OFFER:

Health benefits:

Full medical, dental, and vision coverageAn energetic office environment that lives by our core values and believes an agency should be able to think like the diverse, multicultural world that it's talking with.

We think it's better to be honest than cool.