Marketing Manager - Tampa, FL
3 days ago
Job description
Marketing Manager
Florida Oral and Maxillofacial Surgery is seeking a strategic Marketing Manager to join us onsite in our management office in Tampa, FL. As the Florida OMFS Marketing Manager, you are the head of the marketing department with one direct report. This is a good role for a new manager or someone looking to get into a management role. This role is focused on developing, executing, and overseeing comprehensive marketing initiatives that support practice growth, referral development, brand awareness, and employee engagement across multiple locations and multiple states.
Key Responsibilities
- Develop, implement, and manage marketing strategies aligned with organizational and office-level goals.
- Create and maintain comprehensive marketing plans, including promotional calendars, campaigns, new practice launches, and special initiatives.
- Establish, grow, and track targeted market share across all service areas.
- Conduct customer, brand, and product research to inform strategic decisions.
- Provide expert guidance on advertising, public relations, social media strategy, and event marketing.
- Manage relationships with agencies, consultants, freelancers, and vendors, including contract negotiation and oversight.
- Oversee company websites, email marketing programs, and digital campaigns, providing analytics and performance reporting.
- Increase new patient volume through referral development, referral management, and Google advertising campaigns.
- Design, coordinate, and produce marketing collateral, including print materials, flyers, posters, referral pads, and letterhead.
- Support new and existing practices with all marketing needs, including website setup, branding, logo preparation, and launch materials.
- Manage and maintain a yearly marketing calendar for all offices.
- Utilize OMS software to track referrals and organize quarterly referral review meetings with physicians.
- Oversee Inteveo texting services, online reviews, and all company review platforms.
- Grow and manage the company's social media presence and online reputation.
- Market new physicians to referral sources in the field and maintain strong professional referral relationships.
- Network with local dental offices and healthcare partners to build and strengthen referral pipelines.
- Plan, host, and coordinate charity events and community outreach initiatives.
- Partner with Human Resources to support employee engagement initiatives and company events, including the annual holiday party and team outings.
- Organize and execute seasonal and holiday marketing initiatives, including Christmas marketing campaigns.
- Oversee all responsibilities and duties of the marketing department.
- Manage one part time direct report.
- Perform additional duties as assigned to support organizational objectives.
Requirements
REQUIREMENTS/QUALIFICATIONS
- Education level: Bachelor's degree in marketing and a minimum of 5 years of professional marketing experience.
- Strong understanding of Microsoft Office applications and company operational systems, social media, word processing, image creation, SEO tools, and content management systems, experience with Google Ads is a requirement, and updating information in computer systems
- Experience building and executing B2B marketing campaigns.
- Proven ability to operate independently and oversee the needs of a department.
- A proactive attitude with a problem-solving mindset.
- Comfortable working closely with the leadership team, offices, and doctors.
- Experience with a team of direct reports is a plus but not required.
- Dental experience a plus but not required.
- Background check required.
- This role is 100% onsite in Tampa, FL. There is no flexibility for a hybrid/remote role.
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