VP of Marketing - Doral, United States - Greenbox Capital

Description

Job Description


Job Description Salary:

Greenbox Capital is dedicated to ensuring that small and mid-sized businesses thrive by providing financial resources when they need them most.

The members of our team are vital partners to our clients and demonstrate integrity and an unparalleled commitment to service and teamwork every day.

If you are interested in joining a dynamic work environment where you will be recognized for your contributions, we would love to talk to you.

This role is responsible for creating, communicating and delivering Greenbox Capital as a brand and offering to the merchants who do business with us and brokers who are in partnership with us by using various marketing efforts, including but not limited to: direct mail, email marketing, SEO and PPC.

This person should be resourceful with strong planning and management skills as well as motivated by being the go-to person for all things marketing as this is a department of one.

The role will work closely with outside marketing vendors, the VP of Revenue and report up to the CEO of the company.

Responsibilities:
Generating marketing qualified leads that convert into sales qualified leads
Develop digital and traditional marketing campaigns across multiple platforms
Spearhead efforts to increase SEO visibility
Oversee social media strategy and implementation
Maintaining and growing brand identity and awareness
Create compelling copy for various marketing channels and campaigns


Requirements:
Bachelor's Degree in marketing, business, or related field
Minimum 7 years of marketing automation experience (preferred: HubSpot, Marketo, Pardot, Act-On, Eloqua)
Ability to create engaging copy
Well-versed in using SEO, PPC, email marketing and social media strategies to attract new business
Self-starter
Customer-focused attitude


Preferred:
Master's degree in related field
Experience marketing in fintech or finance space

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