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  • Marketing Manager - New York - Magic EdTech

    Magic EdTech
    Magic EdTech New York

    2 weeks ago

    Magic EdTech background
    Technology / Internet
    Description

    Market Focus:

    EdTech and Publishing

    Role Summary:

    We seek a skilled Marketing Manager with 2-4 years of experience, especially in social media and event management, to enhance our brand presence, organize impactful events, and drive engagement across digital channels.

    This individual will play a critical role in executing strategies that support business growth, establish Magic EdTech as a thought leader, and foster relationships in the North American market.

    Key Responsibilities:

    • Social Media Management: Develop and execute social media strategies to increase brand awareness, engagement, and lead generation. Oversee content creation, posting schedules, and monitor analytics to optimize social media performance.
    • Event Management: Plan, coordinate, and execute both virtual and in-person events (e.g., conferences, webinars, trade shows) to boost brand visibility and generate qualified leads. Handle logistics, promotions, and post-event analysis.
    • Content Development: Collaborate on creating high-quality marketing materials, including social media posts, blog articles, case studies, and email campaigns that align with Magic EdTech's brand and messaging.
    • Market Research & Strategy Support: Conduct market research to stay updated on industry trends, competitors, and customer needs. Assist in building and refining account-based marketing strategies for key institutional accounts.
    • Digital Campaign Management: Support the execution of digital campaigns across channels to drive engagement and leads. Analyze campaign performance and recommend strategies for improvement.
    • Brand Management: Work closely with the design and content teams to ensure consistent brand messaging and visual identity across all marketing channels.

    Qualifications:

    • Bachelor's degree in Marketing, Communications, Business, or a related field.
    • 2-4 years of marketing experience, with a strong focus on social media and event management.
    • Proficiency in using social media platforms and analytics tools (e.g., LinkedIn, Twitter, Facebook, Instagram, TikTok).
    • Excellent written and verbal communication skills, with the ability to craft compelling content tailored to different audiences.
    • Strong organizational skills and attention to detail, especially when handling multiple projects and deadlines.
    • Experience in the EdTech or B2B SaaS industry is a plus.

    About Magic EdTech:

    Magic EdTech is a leader in providing SaaS-based e-learning platforms and digital learning product development services. Our offerings include an end-to-end value chain from content creation to content distribution, helping organizations transform their digital learning initiatives.


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