Director, Retail Shopper Marketing - San Francisco, CA, United States - Method Home

Description

Shopper Marketing Director****We are People Against Dirty, a growing house of brands that includes method, ecover, babyganics, and mrs.

The Director of Shopper Marketing will play a critical leadership role in creating and building our omnichannel approach to consumer marketing.

Primary responsibilities include the creation of digital and in-store marketing activities that creates demand and positive equity for our products.

The Shopper Marketing Directors is a key collaborator in our wholistic approach to engaging our consumer.

They have a unique ability to make non-traditional connections and provide creative solutions / ideas that are mutually beneficial for our organization and our retail partners.

Director of Shopper Marketing will:

• Develop a strategic and segmented approach to activating our brand plans and driving demand through our retail partners.
• Build annual marketing plans at segmented accounts and develop self-help tools for all field sales teams.
• Be accountable for segmented account growth.
• Collaborate with National Marketing Teams.
• Facilitate a positive working relationship with our agencies at the planning and executional level.
• Everyone in the office takes a spin as receptionist years progressive experience in Shopper Marketing, Brand Management and/or CPG Sales
• Working knowledge of retail customers across Mass, Grocery, Natural, Convenience, Drug and eCommerce.
• Functional understanding of digital merchandising tactics and organic search optimization
• Minimum 4 years experience managing performance marketing digital media campaigns (Amazon Advertising, Roundel, WMG, Criteo, Instacart, etc.)
• Proven analytical capabilities using various data sources including POS, Advertising Portals, and Consumer Panel Data

**Critical thinker able to influence up and across organizational structures.

• Generous retirement match + pre-tax savings options

*HOURS: full time, exempt
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant.

However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractors legal duty to furnish information.