Vice President of Marketing - Concord, United States - Welch's

Description

Job Description

Job Description

Grow with Welch's

Welch's is on a journey towards our bold ambition of being the global-leader of convenient, good for you fruit-based food and beverages.

To turn this goal into a reality we need you and other exceptionally talented, agile, and innovative individuals who are eager to contribute to something extraordinary

At Welch's, we're not just offering a job; we're inviting you to be a part of a vibrant, authentic, and inclusive culture where you not only belong, but also have the opportunity to unleash the best, most authentic version of you.

Position Summary:

We are seeking a Vice President of Marketing who is curious, fearless, and inspired to transform a 150+ year old 'iconic' brand.

The Vice President of Marketing, Core Portfolio will be responsible for developing and leading growth strategies for Welch's key categories and geographies that will drive marketplace performance through strong brand equity growth and P&L delivery.

The Core Portfolio includes Spreads, Refrigerated Juice, Ambient Juice, and Sparking categories across U.S. and select international markets.
Reporting to the Chief Marketing Officer, the Vice President will lead overall portfolio strategy and execution including advertising development, product

renovation/innovation,

promotional activity, and ongoing

revenue/profitability

management of the core portfolio. This position will also require strong collaboration with cross-functional departments to ensure strong execution.
Where You'll Work

This role will be based out of our Concord, MA headquarters where you will be immersed in a dynamic workplace where innovation thrives and collaboration is key.

Our company in-office schedule is designed to maximize collaboration & relationship building balanced with flexibility and well-being with 3 days in office and Thursdays/Friday being remote, flex days.

What You'll Do:

• Deliver top & bottomline financial targets for our growerowner farmers
• Lead, inspire and develop core marketing team to be brave, create change and take bold action
• Oversee annual functional planning and lead longterm strategic planning & budgeting
• Define requirements for communication & promotional plans to drive brand salience
• Align with Sales to drive distribution, merchandising promotions and set pricing strategies
• Unite with crossfunctional teams to provide direction and clarity, ensuring seamless execution
• Collaborate with Transformational Innovation to align on innovation needs

Who You Are:

• Consumer obsessed, curiously insights driven and action oriented
• Relentless focus to deliver objectives, anticipate obstacles, and creates plans to overcome them
• Demonstrated experience leading & developing direct and crossfunctional teams
• Engages in healthy debate and dialogue to challenge the status quo and seeks ways to improve
• Creative thinking to develop new products, advertising, and consumer promotions
• Highlevel communication skills; ability to inform, influence and negotiate across the organization
• Strong business, consumption, and financial acumen

What You'll Need:

• Bachelor's degree in business, Marketing or related field required; MBA Strongly preferred
• Minimum 15+ years of demonstrated progression within CPG brand management; food & beverage industry preferred
• Collaboration is key, so we are in office 3days for inperson meetings and flexible for athome or inoffice work the remaining days
• Minimal (1015%) travel required

At Welch's we value diversity, a passion for what you do, and a commitment to continuous learning.

Even if you do not feel you meet every requirement listed, but this role aligns with your strengths and goals we encourage you to apply.

Join us and contribute to something extraordinary.
Welch's is an Equal Employment Opportunity Employer. We recognize the importance of diversity in hiring and building a dynamic, strong workforce.

We are committed to the prevention of employment discrimination based on race, religion, color, sex, gender identity, national origin, age, marital status, disability and/or military or veteran status, sexual orientation or any other action covered by federal or applicable state/local laws.

What You'll Enjoy:
Organization with a bold, clear purpose & vision for the future

Inclusive Culture:
Be a part of an inclusive workplace where you not only belong but also have the opportunity to be the best version of yourself

Passionate Community:
You are encouraged to have a voice, share your opinions, and have individual impact on the success of the business

Hybrid work model :
Flexible & collaborative work environment to maximize well-being & success

Paid Time Off and Holidays:
Available immediately for you to enjoy time away from the office to rest and recharge
Paid Volunteer Time Off : 40 hours of paid volunteer time for all non-union employees

Development & Advancement :
Access to LinkedIn Learning as well as both formal and informal opportunities to develop and grow your career
Compensation Package Consisting of Competitive Base Salary and Annual Incentive Plan (Bonus)
401K plan with Generous Company Match
Flexible Benefits from your first day:

Choose the benefits that meet your needs and preferences

Health, Dental & Vision Insurance
Health Savings Accounts
Life and accident insurance
Employee Assistance Programs
Tuition reimbursement program
Additional benefits available through Perks at Work

Paid parental (and adoption) leave

• Available after 12 months of employment

Welch's offers more than just a job - it's an opportunity to grow, innovate, and make a global impact with a passionate community.

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