Marketing Associate - Abilene, United States - Texas Association of Broadcasters

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    Description

    Category:
    Media - Journalism - Newspaper

    Position/Title:
    Marketing Associate


    Details:


    KTXS/KTXE is looking for a Marketing Associate who will serve as a dedicated marketing, data, and content powerhouse across the station's Sales and Solutions teams.

    From time to time, the Marketing Associate may manage assigned accounts in the role of a junior Marketing Consultant.

    The ideal candidate will be a well-organized multitasker with a passion for assisting others in the workgroup and contributing to the team's success.


    Vacancy Type:
    Full Time

    Date Posted: 4/2/2024

    Closing Date: 6/1/2024


    City:
    Abilene


    State:
    Texas


    Requirements:


    KTXS/KTXE is looking for a Marketing Associate who will serve as a dedicated marketing, data, and content powerhouse across the stations Sales and Solutions teams.

    From time to time, the Marketing Associate may manage assigned accounts in the role of a junior Marketing Consultant.

    The ideal candidate will be a well-organized multitasker with a passion for assisting others in the workgroup and contributing to the teams success.


    Responsibilities include:
    Work efficiently with the team of Marketing Consultants (MC) and Management to support new and existing business in achievement of substantial client and station growth
    Provide world-class administrative support to the MCs and Management and customer service to existing and new clients
    Collaborate with MCs to fulfill advertising clients RFP requests and manage ad scheduling process
    Drive research efforts to support MCs in selling integrated solutions to new and existing clients
    Develop client-specific advertising solutions and associated sales collateral based on clients needs and market opportunity
    Process customer account orders and billing information with diligent attention to detail
    Manage preempts and develop make good plans to accurately represent clients delivery requirements
    Project manage creative process and campaign execution for TV and digital solutions, including asset collection, production and trafficking
    Manage databases to proactively run reports related to critical sales outcomes and present findings to Sales and Management teams as applicable
    Provide database maintenance to ensure clean CRM and ability to pull data quickly, including determination of areas where the team can increase efficiency in marketing programs and sales strategy
    Serve as a trusted advisor by conducting high quality business and industry analyses and reporting out to internal teams and external clients
    Drive business goals by notifying sales team of upsell and account expansion opportunities


    Key Attributes and Qualifications:
    Bachelors Degree Preferred
    Passion and enthusiasm for playing a supporting role, and contributing to team success
    Ability to communicate effectively with peers, supervisors, and colleagues
    Effectively negotiate and influence with, or without authority
    High emotional intelligence, empathy, competitiveness, and high level of urgency in delivering elite experiences for our internal team and external clients
    Strong evidence of listening skills, verbal communication, and professional writing style
    Engaged as a continuous learner with evidence of striving to be a high performer in role
    Ability to work with teammates to receive, digest, and determine necessary outcomes for an assignment and meet strict deadlines while maintaining accuracy
    Technologically savvy with ability to use multiple internet and software platforms to perform duties
    Understanding of digital reporting and analytic metrics
    Marketing or advertising experience a plus
    Microsoft Excel, Project PowerPoint, Word, and Outlook

    Sinclair Broadcast Group, Inc. is proud to be an Equal Opportunity Employer and Drug Free Workplace
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