- Own P&L, strategy, and revenue + conversion performance across all pages, ensuring delivery of sales targets
- Develop and execute retention programs across email, SMS, and lifecycle
- Build a scalable acquisition roadmap tied to revenue, CAC, and LTV goals
- Drive landing page optimization, CRO, and site experimentation
- Build clear channel testing roadmaps & DTC merchandising plans (offers, creative, funnels, bundles, hero launches)
- Improve onsite UX in close partnership with Creative & Product
- Leverage 1P DTC data to inform broader channel strategy (Amazon, retail, wholesale), including demand patterns, hero SKUs, messaging, and customer segmentation
- Identify priority growth channels (TikTok Shop, affiliates, paid partnerships, etc.) and test into them with clear hypotheses and KPIs
- Own the Amazon P&L, strategy, and roadmap to scale growth and hit revenue targets
- Lead all Amazon advertising programs (DSP, PPC, etc.) to drive efficient TACOS
- Oversee content, PDP optimization, review strategy, and conversion improvements
- Develop pricing & promo guardrails to prevent channel conflict, and to protect margins + brand positioning
- Partner with Operations on inventory planning, forecasting, and preventing stockouts
- Own channel-specific assortment strategy, ensuring each platform (DTC vs Amazon) has a clear role, hero SKUs, and differentiated value props
- Build A+ content and testing frameworks
- Manage agencies or build in-house capabilities as needed
- Develop and execute paid media strategy with an omnichannel approach across Meta, TikTok, Google Ads, and Amazon Ads
- Build full-funnel performance architecture, attribution model, and reporting
- Partner with Marketing & Creative to generate high-performing, scalable asset pipelines
- Develop paid strategy approach to support and other wholesale digital channels as needed to grow those channels
- Test new channels and placements to efficiently scale reach and acquisition
- Own CAC, MER, LTV, ROAS, cohort and attribution reporting
- Partner closely with Marketing to align brand storytelling with performance needs
- Work with Creative on rapid iteration of digital-first assets
- Collaborate with the Operations and Product Development team to align launches, hero SKUs, and promos
- Work with the CEO and Finance on budgets, forecasting, and pacing
- Confidently interface with the Board, advisors, and retail partners
- Build structure, process, and digital rigor within a fast-moving organization
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Senior Director of Digital - Los Angeles - MANE Inc
Description
Senior Director, Digital
Mane is looking for a highly strategic and deeply hands-on Senior Director, Digital to lead all digital revenue channels - Amazon, DTC, TikTok Shop, paid media, and full-funnel performance analytics. You will be a critical partner to the CEO, Marketing, Creative, Operations, and Finance teams, ensuring every digital touchpoint ladders up to profitable, scalable growth.
This leader will bring a proven track record of scaling fast-moving consumer brands, with particular depth in DTC and Amazon. You thrive in environments where you can be both architect and executor - comfortable building systems, managing budgets, optimizing creative, analyzing performance, and driving clear forecasting discipline.
This is an opportunity to help architect Mane's next stage of omnichannel commercial growth and build a digital capability that sets the bar in our category.
What You'll Own
DTC )
Amazon
Paid Media & Growth
Cross-Functional Leadership
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Digital Director
Only for registered members Los Angeles, CA
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Digital Director
Only for registered members Los Angeles
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Digital Director
Full time Only for registered members Washington
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Digital Deputy/Digital Director
Full time Only for registered members Los Angeles
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Digital Deputy/Digital Director
Only for registered members Los Angeles, California, , United States
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Director, FP&A – Digital
Only for registered members Los Angeles Metropolitan Area
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Digital Design Director
Only for registered members Los Angeles
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Digital Development Director
Full time Only for registered members Los Angeles
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Digital Design Director
Only for registered members Los Angeles, CA
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Digital Design Director
Naked Wardrobe- Los Angeles
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Director, FP&A – Digital
Only for registered members Los Angeles
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Digital Development Director
Only for registered members Los Angeles
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Art Director, Digital
Only for registered members Los Angeles, CA
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Digital Development Director
Only for registered members Los Angeles, CA
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Senior Director of Digital
Only for registered members Los Angeles, California, United States
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Director, Digital Security
Only for registered members Los Angeles
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Director, Digital Security
Full time Only for registered members Los Angeles
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Art Director, Digital
Only for registered members Los Angeles
-
Senior Director of Digital
Full time Only for registered members Los Angeles
-
Director, Digital Security
Only for registered members Los Angeles, CA
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Director, Digital Strategy
Full time Only for registered members Washington