E-mail & Marketing Automation Specialist - Milwaukee, United States - Komatsu
Description
Komatsu is an indispensable partner to the construction, mining, forestry, forklift, and industrial machinery markets, maximizing value for customers through innovative solutions. With a diverse line of products supported by our advanced IoT technologies, regional distribution channels, and a global service network, we tap into the power of data and technology to enhance safety and productivity while optimizing performance. Komatsu supports a myriad of markets, including housing, infrastructure, water, pipeline, minerals, automobile, aerospace, electronics and medical, through its many brands and subsidiaries, including TimberPro, Joy, P&H, Montabert, Modular Mining Systems, Hensley Industries, NTC, and Gigaphoton.
Job Overview
Summary of major responsibilities:
We are looking for an Email & Marketing Automation Specialist to join our team in Milwaukee, WI.
Primary responsibilities are owning, managing, and evolving the email channel, automating email delivery and demand generation across the customer journey for campaigns. Responsibilities cover North America and Mining Technologies business segments.
Key Job Responsibilities
• Exceptional subject matter expertise in email marketing best practices, experience owning multi-audience email campaigns on a global scale, and extensive experience of with features such as journeys, email, automation, and data.
• Own the set-up, development, maintenance, and review of recurring and triggered email campaigns using up-to-date best practices.
• Collaborates with various internal stakeholders and vendor partner to build, test, execute email segmentation, reporting, and set-up of campaigns.
• Partners with vendor, content marketing, marketing operations, and marketing managers (supporting key business segments) to deliver promotional campaign through the email channel. Provides inputs to the overall strategy in relation to:
o Email channel intake
o Campaign activation for email
o Audience segmentation (based on data, analytics, and engagements)
• Planning cadence and delivery of email content across the channel
• Responsible for day-to-day management and coordination of content distribution across the email channel.
• Manage campaign dashboards for email performance; analyze email engagement and provide insights into campaign performance.
Qualifications/Requirements
• Bachelor's degree in marketing, communications, business administration, information systems, computer science or related discipline desired or equivalent experience.
• Minimum of 3 years of experience in email marketing and marketing automation technology building and analyzing email marketing campaigns.
• Minimum of 3 years of experience in Salesforce CRM Systems.
• Basic knowledge of HTML & CSS is required; experience creating email templates and deploying emails for email campaigns.
• Experience with CRM development languages such as Salesforce: (AMPscript, SQL, Apex Code) is preferred.
• Experience creating dynamic and personalized marketing campaigns using AMPscript and SQL expertise, building automations for marketing, analysis, and system maintenance, maintaining, and optimizing Marketing automation technology for peak performance and data integrity preferred.
• Strong organizational and presentation skills; ability to handle multiple tasks, meet deadlines and manage priorities, present, and share strategies, working across organizational teams to deliver results.
• Excellent technical troubleshooting, code debugging, and problem-solving skills.
Additional Information
Komatsu is an Equal Opportunity Workplace and an Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.