- Manage the day-to-day leadership of the MS Portfolio pod by partnering with Medical, Legal, Regulatory pod team members, Marketing, and other departments as needed to ensure that the Marketing Operations model results in high-quality, competitive, and compliant materials get to market efficiently.
- Responsible for capturing, reporting and analyzing business metrics and pod performance, identifying root causes of any process deficiencies, and recommending improvements to be shared and adopted across pod teams, where appropriate
- Partner with business stakeholders in tracking and managing the annual plan through quarterly forecasting, ensuring that any potential volume surges are proactively addressed and resourced appropriately and shifts in plans are communicated to all impacted functions
- Conduct frequent and ongoing collaboration with the Marketing team to proactively plan and approve content timelines and track adherence to the approved plan
- Scan market and develop skills and expertise on emerging content review concepts and promotional tactics for assigned pod(s), inclusive of system refresh and relaunch (Veeva)
- Process leadership that includes agenda finalization for content review pod meetings, reconciliation of reviewer comments, chairing each live review meeting by leading discussion of the content, documentation of decision(s), publication of meeting minutes, and proactive outreach to the Head of Marketing Operations with escalation requests
- Leverage a continuous improvement mindset to surface learnings and improvements, as well as bring industry best practices to the awareness of the Head of Marketing Operations, analyzing business metrics and pod performance, identifying root causes of any process deficiencies, and recommending improvements to the Head of Marketing Operations for adoption across all of the pods, where appropriate
- Accountable for development and delivery of training programs for all TA pod stakeholders and review teams, inclusive of agency partners
- Minimum of 5 years pharmaceutical experience with 4+ years of promotional material review, marketing, medical, legal, quality, and/or regulatory experience
- Strong understanding of high quality promotional pharmaceutical content
- Strategic understanding of market trends, implications, and evolution of the content approval process
- Strong interpersonal skills with experience in conflict management and negotiation, as well as strong oral and written communication skills
- Ability to work with urgency and prioritize across multiple tasks required
- Prior team leadership experience preferred; cross-functional team leadership preferred
- Demonstrated ability to influence without authority
- Demonstrated experience in developing and reporting on business metrics and KPIs required
- Prior experience with MLR technology system metrics and business reporting required
- Bachelor's degree required; Masters preferred
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Strategy & Execution Lead (MS Portfolio) - Cambridge, United States - Biogen Idec
Description
Job DescriptionAbout This Role
Biogen's BNA Marketing Operations team consists of dedicated Pod teams for each therapeutic area, along with pipeline therapies and above brand digital technology and innovation initiatives.
Each Pod team within Marketing Operations will have a dedicated team that includes a senior lead from Marketing, Regulatory, Legal and Medical along with a Strategy and Execution BIO role.
The pod will be actively involved in strategy development, end-to-end content management and approval, beginning with annual planning and including content planning, message, and content development all the way through to piece approval.
The Strategy and Execution Lead is accountable for a high quality and effective content approval process and will drive all operations for their Pod, including both the pod and the front-line MLR review teams.
This role will partner closely with Marketing and other business stakeholders from strategy development to initiative planning, channel strategies, new messaging, etc., ensuring that all concept and claim level thinking is shared with the pod for early collaboration and effective content execution.
This role will also ensure the effective and efficient cascade of pod decisions through to front-line MLR review teams.
The S&E Lead proactively manages the content approval process within the Pod for approval timelines, including requests for Expedited Reviews, applying expertise and organizational influence to drive a timely and compliant content approval process with minimal escalations.
The Strategy and Execution Lead will partner with the other pod leaders in the implementation of the approved risk framework structure and collaborate with Marketing and MLR leaders to provide operational feedback and input into claims library and reference library content and revisions.
What You'll Do
Who You Are
You are proactive and a highly effective communicator who enjoys working cross-functionally in a highly complex matrixed environment.
Qualifications
Required Skills
Why Biogen?
Our mission to find therapies for neurological and rare diseases is a unique focus within our industry and this shared purpose is what connects us as a team.
We are resilient as we strive to make an impact on our patients' lives and on changing the course of medicine.
Together, we pioneer. Together, we thrive.
At Biogen, we are committed to building on our culture of inclusion and belonging that reflects the communities where we operate and the patients we serve.
We know that diverse backgrounds, cultures, and perspectives make us a stronger and more innovative company, and we are focused on building teams where every employee feels empowered and inspired.
Read on to learn more about our DE&I efforts.
All qualified applicants will receive consideration for employment without regard to sex, gender identity or expression, sexual orientation, marital status, race, color, national origin, ancestry, ethnicity, religion, age, veteran status, disability, genetic information or any other basis protected by federal, state or local law.
