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Vice President, Marketing - Pittsburgh, United States - Allegheny Conference On Community Development
Description
COME WORK WITH US
The Allegheny Conference brings together public and private leaders to set a vision and build broad consensus needed to improve the economic future and quality of life in the 10-county Pittsburgh region.
The Conference team is committed to achieving the bold vision of a vital, globally competitive region that delivers a next-generation economy for all.
The Vice President, Marketing & Communications will be a dynamic marketing and communications team member and will be integral to moving this transformative work forward.
Learn more atOUR POSITION
The primary role of the Vice President, Marketing & Communications, is to deliver strategic marketing and communications plans aligned with the Allegheny Conference's Strategic Agenda.
The position is responsible for increasing awareness of the Pittsburgh region's assets for economic development as well as for regional talent attraction and retention.
The ideal candidate will have marketing and communications experience at a senior level, a background that includes strategic planning, brand management, storytelling, social and digital marketing, content creation, stakeholder engagement, advertising, and development of collateral materials.
An ability and interest in coaching and talent management, developing creative approaches to problem-solving, and being a team player will be key to success in this role.
PRIMARY RESPONSIBILITIES
Serve as partner to Chief Marketing & Communications Officer with responsibility for delivering marketing and communications plans for the Conference's Strategic Agenda.
Provide strategic direction and oversee the development of content, including websites, blogs, bulk email, collateral, presentations, reports, social media, paid media, programs and events, and earned media.
Develop, oversee execution, and drive the success of social and digital marketing efforts across channels - increasing awareness, engagement, and conversion.
Work in partnership with the organization's economic development team to develop marketing campaigns, trade show and conference strategies, RFIs, and other efforts to reach business investment audiences in target sectors and geographies with the goal of generating leads for the economic development team to pursue.
Lead regional digital talent attraction marketing efforts to brand the region and support employer efforts to attract and retain talent, with a focus on college students and early-to-mid-career professional talent.
Partnering with the public and media relations leads to developing PR strategies and pitches, focusing on securing message coverage in top-tier national outlets and key industry and trade publications.
Lead stakeholder engagement and actively seek opportunities to collaborate with partners in the private, public, and non-profit sectors as well as academia to create impactful marketing opportunities that raise the profile of the region with target audiences.
Contribute to the development and execution of organizational communications deliverables such as speeches, talking points, presentations and the production of member-related events.
Supervises a team of marketing and communications staff.Establish metrics, review analytics, and report regularly on progress.
Manage agency and vendor relationships.
Stay abreast of research, trends and innovations in economic development and regional talent attraction marketing and keep the team inspired, in the know and positioned to drive results.
Ensure compliance with writing, graphic and brand standards across organizational materials and events.Contribute to the efficiency of the organization by performing other duties and participating in special projects as assigned.
Education:
Bachelor's degree
Knowledge, abilities, and skills:
Ten years experience in brand marketing and/or public relations
Social and digital marketing experience required
Strong storytelling, writing and editing, writing for social media, and content creation skills required
Experience in economic development, B2B and B2C marketing preferred
Understanding of analytics and measurement/metrics for marketing and communications
Superior interpersonal skills and ability to lead and inspire others, and work collaboratively with colleagues
Ability to successfully manage multiple projects, prioritize and adjust quickly to changes
Willingness to travel regionally, domestically and internationally as needed
Proficient in MS Office suite
Experience with Looker Studio, G4, WordPress, Sprout Social and Canva preferred
Why you should apply:
