- Lead development of communications in collaboration with corporate and consumer product managers, executive and senior leaders, indirect stakeholders, and Board of Directors.
- Set objectives, strategies, tactics, and targets for all elements of the marketing mix.
- Responsible for developing plans and executing projects that support the broader marketing strategy.
- Guide brand management and develop and lead annual brand strategy campaigns, programs, and initiatives.
- Manage public relations supply chain and maintain relationships with key media outlets, journalists, and industry influencers to ensure positive coverage and brand representation.
- Drive internal communication strategies to ensure alignment of messaging and corporate culture across all levels of the organization.
- Analyze market trends, competitive landscapes, and customer insights to inform strategic communication planning and messaging.
- Optimize marketing channels including social media platforms, website content, and email campaigns to enhance brand visibility and engagement.
- Monitor and evaluate the effectiveness of communication strategies and campaigns, utilizing metrics and analytics to make data-driven decisions and continuous improvements.
- Provide strategic counsel to senior leadership on communication matters, offering insights and recommendations to support business objectives.
- Lead and mentor a high-performing communications team, fostering professional development and collaboration to drive results.
- Ensure compliance with regulatory requirements and industry standards in all communication materials and activities.
- Other duties may be assigned.
- Medical, dental, and vision for employees and dependents
- Employee assistance programs focused on mental health.
- Access to a licensed therapist 24/7
- Wellness programs with employee perks
- Onsite Fitness Center and Medical Clinic
- Generous 401(k) matching retirement plans
- Pre-tax savings plans, HSA & FSA
- Tuition assistance
- Employee assistance programs focused on financial wellbeing.
- Paid time off including vacation, sick leave, parental leave, holidays, and disability leave.
- Bachelor's degree, 8-10 years of job-related experience, or equivalent combination of both education and experience are required. Master's degree is preferred.
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Director, Corporate Marketing/Communications - Evansville, United States - Atlas Van Lines
Description
OverviewAtlas Van Lines is comprised of a family of companies that deliver transportation and related services globally through a network of quality agents and select service partners. Atlas is distinguished by agent ownership and a shared commitment to help people go new places more easily and more securely. Through a continuing emphasis on service excellence, the company has achieved extraordinary growth.
Every day we help you go new places, with expertise in moving and logistics, bringing the world within reach.
We are seeking an enthusiastic individual to join our team to lead the Corporate Marketing/Communcations team The Director, Corporate Marketing/Communications leads the marketing/communications staff. The incumbent is accountable for all facets of communications, encompassing exhibition program management, brand oversight, communications strategy, collateral development, and shaping the overall image of Atlas Van Lines and associated headquartered subsidiaries.
Key Responsibilities:
What You'll Need:
We want you to grow with us, so we are committed to the continuous development of our employees. We offer free online training courses through our modern learning and development platform along with a company-wide mentorship program, internal employee organizations, tuition reimbursement and many other opportunities for personal growth.
*Atlas is an EO employer - Veterans/Disabled and other protected categories.
*Benefits may vary by position and/or office location
