- Maintain and manage social media accounts and websites to ensure brand consistency, accuracy, and up-to-date content.
- Measure, analyze, and report the performance of email, website, and social media channels.
- Provide recommendations for improvements based on the analysis.
- Plan and implement effective SEO strategies across all marketing materials and platforms.
- Develop and edit marketing content for various channels, including websites, training presentations, social media, brochures, and blog articles.
- Analyze and report performance metrics, identifying growth opportunities.
- Demonstrate proficiency in reading and interpreting metrics and data.
- Partner with product management to understand products and execute marketing deliverables for product launches and updates.
- Bachelor's degree in Marketing, Communications, or English.
- 2-5 years of experience in a digital marketing communications role.
- Proficiency in content creation and adaptation for different platforms and audiences.
- Experience with SEO tools, Google Analytics, and keyword search.
- Competence in social media planning, scheduling, posting, analysis, and reporting.
- Familiarity with Shopify, both front and back-end design.
- Proficiency in Microsoft Office applications (Outlook, Word, Excel) or Google Sheets.
- Experience with Adobe Creative Suite.
- Familiarity with Conductor, BrightEdge, or other SEO management platforms.
- Proficiency in Google Analytics and Search Console.
- Experience with news wire services.
- Familiarity with Shopify or other web content management systems.
- Proficiency in Omnisend or other email marketing platforms.
Marketing and Social Media Specialist - Sunrise, United States - LightFire Group
Description
We are in search of a dynamic Marketing and Social Media Specialist to oversee comprehensive marketing plans across both B2B and B2C segments for multiple brands. The ideal candidate is a proactive self-starter capable of making strategic decisions and executing plans with a hands-on approach. A deep understanding of diverse marketing concepts, principles, and tactics is essential, coupled with a positive and energetic attitude.Key Responsibilities:
Social Media and Website Management:
Requirements:
If you are a results-driven professional with a proven track record in digital marketing and social media management, we invite you to apply for this exciting opportunity. Join us in expanding our brand and services both locally and online.
About LightFire Group:
LightFire Holdings, LLC., d/b/a Kanger Wholesale USA, is a high-volume e-cigarette and vapor product distribution company. Since 2014, our company has provided stores and sub-distributors with the best authentic e-cigarette and vapor products. Our two (2) distribution warehouses give us the capacity to maintain one of the largest inventories of hardware and e-liquids in the industry. We ship these great products all over the world using the major shipping companies and freight forwarders.
Our close relationship with all major manufacturers insures that we have the latest products at the earliest time. We are often a testing site for new and innovative designs and flavors. What you see on the shelf is often a result of our collaborative efforts to bring to market the best in vape.
While our low prices, price match, and return policies attract customers, it is our people who are the cornerstone of our company. Anyone can sell you a product, but it is the service before and after the sale that increases value. We have a competent sales team to assist you in your selection of products. Our dedicated warehouse group ensures timely and accurate shipping. The knowledgeable and friendly customer support team is ready to respond to your every question. The work ethic of our company is truly world class.
Our mission and vision is to continue to provide our customers with the best products and services while promoting safe and responsible use. We do not sell to minors. We support the industry's efforts to educate and assist cigarette smokers to quit smoking. LightFire strives to be an industry leader and trusted partner for years to come.