VP Marketing, EMEA Adobe - Little Rock, United States - Hollywood IT Society

Description

Our Company

Changing the world through digital experiences is what Adobe's all about.

We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity.

We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours


The Opportunity:

Reporting directly to the SVP & CMO of Adobe's Digital Experience (DX) business, this executive will lead marketing for the DX business in EMEA.

You will also work closely with a cross-functional team across Global Marketing, Field, and DX Product Marketing to develop marketing strategies and campaign plans aligned with Adobe's overall go–to–market, and revenue goals.

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This executive will also lead the execution and measurement of digital and field marketing programs in partnership with functional teams within the Global Centers of Excellence (AR, PR, Social, Campaign/Content, Business Development) and the Regional counterparts (in Americas, APAC and Japan) with an emphasis on account-based marketing and demand generation.

What You'll Do:
Direct a team of 90 employees across EMEA demand generation, field marketing, account-based marketing, executive marketing, and partner marketing.

Orchestrate innovative marketing and passionate evangelism grounded in a compelling vision, clearly defined priorities, and measurable business results that align with Adobe's strategy.

Leverage thought leadership to establish Adobe as the Leader in Digital Experiences & key industry categories, including Content, Data, and GenAI.

Define the overall campaign strategy, marketing mix, investment recommendations, and marketing plan aligned with business goals and go-to-market strategy.

Influence campaign measurement framework to demonstrate marketing's contribution to pipeline, bookings, and revenue.

Partner with finance to define and track data and insights around acquisition and customer lifetime value, consistently balancing both short and long-term results.

Build strong cross-functional alignment to drive strategies and success with field sales, customer success, services, and product marketing teams.

Showcase for "Adobe on Adobe" – act as customer zero for Adobe's best-in-class products and provide feedback to product development teams.

Inspire, empower, and develop a successful team; optimize organizational structure and staff as required and provide ongoing guidance and support to regional marketing organizations.

What You Need to Succeed:
Extensive leadership experience in enterprise technology and cloud-centric industries; scale and sophistication of a large global business.

A track record of success as an innovator and marketing strategist with significant diverse experience in the technology industry.

Demonstrated experience managing and growing a successful SaaS marketing organization of large scope, global reach, and complexity.

Confirmed experience driving marketing strategy and programs (thought leadership, demand generation) at scale.

Depth of knowledge and experience effectively crafting and running demand generation strategies, working closely with Sales and Product Marketing leadership.

Steadfast focus on the customer experience.

Deep understanding of marketing's role in delivering on time-to-value as well as topline revenue.

Ability to comfortably work cross-functionally within a matrixed organization and influence key partners across the business.

Deep analytical expertise and ability to run by the numbers.

Experience leading EMEA teams in a matrixed environment.

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