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    Product Manager - Milwaukee, United States - WFA Staffing Group

    WFA Staffing Group
    WFA Staffing Group Milwaukee, United States

    4 weeks ago

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    Description

    Job Description

    Job Description

    A fabrication company in the Milwaukee area needs a Product Manager. This person is responsible for managing the architectural product & service portfolio along with defining, developing, and launching products and services that customers value, are differentiated from competitive offerings, and meet the organization's vision and strategy,

    Essential Duties & Responsibilities

    • Develops and supports the annual marketing plan and growth roadmap for assigned product categories
    • Gather customer, market, industry, and product data to understand and drive market share gains. Define and execute market research to determine customer needs and desires.
    • Through the VOC, gain a deep understanding of customer experience, identify and fill product gaps, and generate new ideas that grow market share, improve customer experience, and drive growth.
    • Manage the product and service lifecycle from ideation to rationalization. Recommend future product & service lines by defining specifications and requirements; and appraising ideas and/or product, packaging, and/or service changes
    • Analyze proposed product & service requirements, and product development programs; prepare return-on-investment analyses; establish project plan schedules with engineering and manufacturing.
    • Assess market competition by benchmarking Wagner's products to competitive products.
    • Collaborate with the Digital Marketing Team on product vision and promotion execution.
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