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Digital Content Manager - Toledo, United States - TEGNA
![Default job background](https://contents.bebee.com/public/img/bg-user-ex-1.jpg)
Description
WTOL , TEGNA's CBSaffiliate in
Toledo, Ohio , is searching for a digital news leader and innovator to lead audience experience and direct creation of local news content across digital, mobile, app, OTT and social media platforms.
Digital Content Manager works with other newsroom leaders to oversee daily news editorial decisions while also setting strategic goals for the newsroom.
WTOL.COM
as well as our app, social media, SEO, OTT/streaming, push alerts, voice platforms, newsletter and more. This person will play a key role in charting the station's digital content and growth strategy.
We're looking for an exceptional people-focused leader with experience training teams to grow digital audiences on multiple platforms while focusing on creating quality, impactful and informative news content.
You'll use your exceptional journalism ethics while serving as a member of the station's management team and leading a digital team to create engaging and compelling local news content that serves all of the communities we cover.
Analyzing data and disseminating information to the entire newsroom is also an imperative part of the role.You must be a team player dedicated to continuous improvement, keeping staff engaged and performing at a superior level. You must love to lead and provide feedback to a team hungry to win.
We're looking for a resilient leader whom is open to new ideas and not afraid to frequently say "why not?" or "yes.
"Responsibilities :
Manage the digital content team in both news and programming and lead digital strategy to grow multi-platform content, audience and engagement
Be the voice of innovation in the newsroom and inspire others to follow your lead
Lead our content teams to develop workflows that deliver our content 24/7 across current and future platforms with storytelling that is optimized for each screen
Analyze and actively use data and metrics to inform editorial and strategic decisions and to create accountability for results
Actively partner with the news director and marketing director as One Content Team to lead a cohesive cross-platform strategy
Oversee all station efforts on social media including Facebook, Twitter, Instagram, YouTube, and other emerging platforms.
Lead the content team in identifying new content types and innovative technologies that help us reach and serve new audiences
Create unique, engaging, and shareable content
Teach, coach, and mentor our content teams in best practices for writing and producing content for digital and social platforms
Skillfully use social media and digital tools to research, discover and distribute content
Collaborate with content leaders across TEGNA to maximize the sharing of our content and leverage innovation and best practices among stations
Hold newsroom employees accountable to
WTOL /TEGNA ethical and editorial standards
Requirements:
Bachelor's degree in journalism, communications, or equivalent experience in the field
At least 5 years of breaking news content experience, including at least three years formally or informally leading other digital journalists
Solid journalistic judgment and a news philosophy that emphasizes accurate, fair, and unique local content, along with community engagement
A commitment to valuing diversity, equity and inclusion and experience contributing to an inclusive workplace
A deep understanding of SEO best practices for articles, images, and video
Ability to calmly handle live, breaking news situations and the ability to deal with the rapid pace of news
Knowledge of Content Management Systems and news production systems along with social newsgathering tools
An eye for detail and strong journalism writing skills
Experience analyzing audience data and identifying behavioral trends. Google Analytics experience a major bonus
Passion and vision for emerging media
Strong organizational, leadership, and communication skills
Ability to work under pressure and meet deadlines
Familiarity with the
Toledo
area a plus
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