Associate Brand Manager - Cincinnati, United States - The Hillman Group

Description

An Associate Brand Manager is responsible for maintaining a brand's public image through the implementation of marketing initiatives.

Their duties include communicating with company executives, product/marketing personnel, and external stakeholders like influencers, trade, media, etc.; completing research into industry trends and public perception and driving the briefing and approval process to both internal and external agencies regarding wholistic brand executions from copy to package, advertising to PR/MR.

Their ultimate goal is to strengthen the awareness, attitude and use of the brand with consumers, trade and the media.

Essential Job Functions
Manage brand strategy to ensure product propositions are properly brought to life and resonate with consumers.
Help establish, articulate and execute a brand marketing strategy across all communication and touchpoints.
Responsible for implementing and managing marketing plans, budgets, and timelines.
Responsible for creating and maintaining brand guidelines to include:

Brand Promise
Personality and tone of the brand (written, verbal and visual)
Brand treatment/logo
Approved icons & graphic elements
Approved colors
Typography
Approved still photography
Approved lifestyle photography and treatment
Approved social media content
Approved video content

Develop processes to ensure compliance and consistency of brand guidelines.

Responsible for managing and developing digital assets for Hillman brands and working with Product and Creative teams on a prioritized shot list for asset creation.

Build the brand to reflect the "truths" by spending time with customers and prospects to understand their needs, their objections and how they see our products fitting into their lives.

Stay on top of market research and trends to ensure our brands are ahead of competitors and driving the market.

Manage agency and stakeholder (internal and external) relationships as appropriate
Give constructive design direction and feedback to the marketing and creative service team on brand execution and implementation.

This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee.

Duties, responsibilities and activities may change or new ones may be assigned at any time with or without notice.

Employees are expected and encouraged to participate in safety and health program activities including immediately reporting hazards, immediately reporting unsafe work practices and incidents to supervisors, wearing required personal protective equipment, and participating in and supporting safety committee activities.

Education & Experience
3 to 5 years of product marketing or brand management experience. Home Improvement and/or Fastening and hardware background is a definite plus.
Bachelor's Degree in Business with Advertising and Marketing concentration. MBA a plus. Proficient in Microsoft Office suite programs – Advanced PowerPoint and Excel skills are a must.
Must have brand management and marketing skills for building world-class brands. Creative design and product development experience is helpful

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Competencies – Knowledge, Skills and Abilities
Exceptional written, and verbal communication and presentation skills Strong and proactive interpersonal skills.
Ability to work effectively at various levels (vertical and horizontal) within the organization.
Ability to lead, direct, and support cross-functional stakeholders and partners.
Must be detail-oriented, have excellent time management skills and be able to multitask. Need to demonstrate strategic thought leadership, creative mindset and be results oriented.
A natural interest in identifying consumer needs and developing plans to reach target audience. You understand what it takes to identify, engage, and build loyalty in new audiences.
Work Environment and Physical Demands

Office:
Office setting. Seldom exposed to fumes or airborne particles. Loud working environment of the shop area. Functional vision and hearing required.
Physical Demands
Choose an item.
The Hillman Group is an Equal Employment Opportunity and Affirmative Action Employer

and will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin or ancestry, sex, age, physical or mental disability, protected veteran or military status, genetic information, citizenship status, sexual orientation, gender identity, marital status, or any other legally recognized protected basis under federal, state or local laws, regulations or ordinances.

The information collected by this application is solely to determine suitability for employment, verify identity and maintain employment statistics on applicants.

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