Global Snacks Category Manager - Kalamazoo - Kalsec

    Kalsec
    Kalsec Kalamazoo

    1 day ago

    Description
    Essential Job Responsibilities:
    Category Strategy, Portfolio & Go-to-Market Leadership
    • Establish growth objectives, enable sales conversion, and monitor sales growth for Kalsec's Savory Snacks category
    • Work cross-functionally with Sales, Marketing, Business Unit leaders, and R&D to deliver category strategy
    • Identify and explain market trends and competitive dynamics
    • Analyze consumer behaviors and translate insights into category opportunities
    • Map customer size, potential, strengths, and weaknesses
    • Define priority customers and go-to-market approaches by region
    • Identify portfolio synergies and gaps across Business Units
    • Segment the portfolio using lifecycle management principles and share recommendations with Product Management
    • Propose innovation and development opportunities aligned with market and customer needs
    • Define regional priorities together with Business Unit Heads
    • Develop and manage the innovation pipeline based on customer needs and claims
    • Lead new product launches within the category and align regional execution plans
    Customer Engagement, Sales Enablement & Performance Management
    • Serve as a strategic partner to key global and regional customers identified in the category plan
    • Support Sales in building strong, long-term relationships with priority customers
    • Identify customer-specific "hooks" and value propositions based on customer profiles
    • Train Sales Managers through joint customer visits and targeted category training
    • Monitor category performance through sales data, competitive intelligence, and customer feedback
    • Provide in-depth performance analysis and dynamic reporting
    • Deliver bi-annual performance updates versus the Business Plan
    Qualifications:
    Required
    • Bachelor's degree in Business, Marketing, Food Science, or a related field
    • Minimum of 7 years of progressive experience within the Snacks category, across roles such as Sales, Marketing, R&D, or Category Management
    • Strong understanding of the Snacks value chain, from ingredient sourcing to customer and consumer applications
    • Established professional network within the Snacks industry
    • Proven ability to translate complex technical and market information into clear, compelling value propositions
    • Strong presentation skills and executive presence, with the ability to influence senior stakeholders and customers
    • Experience working with CRM systems (e.g., ) and proficiency in Microsoft Office tools
    Desired
    • Scientific background in Food Science, Chemistry, Biology, or a related discipline
    • MBA or advanced business degree
    • Experience working in a global and/or cross-regional role
    • Competency with data visualization and analytics tools such as Power BI
    Working Conditions:
    • Role requires flexibility to collaborate across global time zones, including occasional work outside traditional business hours
    • Approximately 5 days of travel per month to visit customers, attend meetings, or support regional initiatives
    Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

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