Sr. Director, Brand - San Diego - Inlera, Inc.

    Inlera, Inc.
    Inlera, Inc. San Diego

    6 days ago

    Description

    Sr. Director, Brand


    Title: Sr. Director, Brand

    Team: Marketing

    Location: San Diego, CA Hybrid or Remote

    Reports To: CMO or their designee

    PracticeTek is one of the largest retail‑healthcare tech providers in North America, offering solutions for clinicians worldwide. Our mission is to revolutionize retail healthcare practices effortlessly and live the brand promise of being a Trusted Partner.

    As a Sr. Director of Brand you will shape the future of healthcare with technology solutions that evolve to meet real‑world needs, work alongside passionate teammates, and see your impact firsthand by helping practices deliver smarter, simpler care.

    What You'll Do


    Brand Strategy & Architecture

    • Define and maintain the PracticeTek enterprise brand narrative, positioning, and visual identity.
    • Build and govern the brand architecture across all product brands to ensure clarity, consistency, and market differentiation.
    • Develop and manage the employer/employee brand strategy to support talent acquisition, retention, and culture.

    Integrated Brand Execution

    • Lead development of multi‑channel brand campaigns across paid, owned, earned, and internal channels.
    • Create core brand assets: messaging frameworks, playbooks, creative guidelines, and content templates.
    • Partner with product marketing, growth marketing, HR/People, and GTM leaders to ensure brand alignment across every touchpoint.

    PR & Communications

    • Own corporate communications and media relations; develop proactive PR strategy tied to business goals.
    • Prepare leadership for media interactions; develop messaging, briefing docs, and narrative angles.
    • Manage response for reactive issues and reputation risks.

    Agency & Vendor Management

    • Source, evaluate, and manage creative, PR, and brand agencies.
    • Set scopes, drive accountability, and ensure agency output meets brand and business expectations.
    • Optimize budget allocations across brand initiatives for maximum ROI.

    Cross‑Functional Leadership

    • Act as the brand steward and internal evangelist across PracticeTek's portfolio.
    • Partner tightly with HR for employer brand, with Product/GTM for product brand, and with Exec team for corporate narrative and announcements.
    • Influence without authority; build trust with senior stakeholders.

    Hands‑On Execution

    • Build while doing: write copy, develop briefs, manage shoots, support design needs, drive timelines.
    • Stand up scrappy processes that can scale as the company grows.
    • Track and report brand performance metrics (awareness, sentiment, attribution, funnel lift, and talent impact).

    How Success is Measured

    • Unified brand architecture implemented across enterprise + product brands.
    • Defined employer brand narrative and activation playbook.
    • PR engine delivering consistent coverage aligned to business priorities.
    • Core brand toolkit adopted by internal teams.
    • Demonstrated uptick in awareness, credibility, and talent pipeline quality.

    What You Bring

    • 10–15+ years in brand, communications, or integrated marketing roles; experience across enterprise and product brands.
    • Proven success owning brand strategy and execution end‑to‑end in a high‑growth environment.
    • Strong portfolio of brand storytelling across digital, PR, campaigns, and internal communications.
    • Demonstrated ability to operate as a "team of one" while building toward future scale.
    • Expert in messaging development, narrative strategy, and earned media.
    • Adept at managing creative agencies and cross‑functional stakeholders.
    • Data‑driven approach to brand performance and measurement.

    Benefits

    • Comprehensive health, dental, and vision coverage options.
    • Wellness benefits that support lifestyle, behavioral health, and overall wellbeing.
    • Flexible paid time off, sick time, and 10 company‑paid holidays.
    • 401(k) plan with company match.
    • Culture Committee driving initiatives that spark connection, fun, and belonging.
    • A workplace powered by innovation, collaboration, and energy every day.

    Compensation: $200,000 – $210,000, plus eligible benefits and potential bonuses or equity.

    PracticeTek is an Equal Opportunity Employer. We are committed to creating an inclusive environment where all employees feel valued and supported. All qualified applicants will receive fair treatment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, ancestry, citizenship, age, disability, veteran status, genetic information, marital status, uniformed service status, or any other characteristic protected under applicable law.

    This job description is not a contract of employment and does not alter the at‑will relationship between PracticeTek and its employees.

    Ready to bring your ideas, energy, and expertise? Apply today and help make healthcare simpler, smarter, and better.


    #J-18808-Ljbffr

  • Sr. Director, Brand

    1 month ago

    Only for registered members San Diego Full time $200,000 - $210,000 (USD)

    We're on a mission to revolutionize healthcare practices effortlessly and we live out our brand promise every day: being the Trusted Partner in retail healthcare. · ...

  • Associate Director of Brand

    1 month ago

    Only for registered members San Diego Metropolitan Area

    We're looking for an Associate Director of Brand & Corporate Marketing to define and drive the next chapter of Netradyne's brand. · Own and evolve Netradyne's brand strategy, identity system, narrative architecture, and market positioning. · ...

  • Director of Brand Marketing

    2 weeks ago

    Only for registered members San Diego, CA

    We are seeking a Director of Brand Marketing to join our Revelyst Golf Technology team. · In this role, you will be the strategic and creative force behind how Foresight Sports and Bushnell Golf show up in the marketplace. · You'll lead the development and execution of brand stra ...

  • Sr. Director, Brand

    1 month ago

    Only for registered members San Diego $200,000 - $210,000 (USD)

    The Role · We're on a mission to revolutionize healthcare practices effortlessly and we live out our brand promise every day: being the Trusted Partner in retail healthcare. · Here, you'll have the flexibility to contribute across multiple brands, each offering a unique path for ...

  • Sr. Director, Brand

    1 month ago

    Only for registered members San Diego, CA Remote job

    We are looking for a Brand Director to join our team at PracticeTek. As a key member of our marketing team, you will be responsible for developing and implementing brand strategies across multiple brands. · ...

  • Brand Sales Director

    1 month ago

    Only for registered members San Diego Full time

    Yelp's Brand team partners with National businesses to provide industry leading digital advertising solutions. · ...

  • Sr. Director, Brand

    1 month ago

    Only for registered members San Diego $200,000 - $210,000 (USD)

    We're on a mission to revolutionize healthcare practices effortlessly and we live out our brand promise every day: being the Trusted Partner in retail healthcare.About PracticeTekStop scrolling-your dream job might just be here At PracticeTek, we don't do ordinary, we do bold ide ...

  • Associate Director of Brand

    1 month ago

    Only for registered members San Diego Full time $128,000 - $192,000 (USD)

    We're looking for an Associate Director of Brand & Corporate Marketing to define and drive the next chapter of Netradyne's brand. · This is a high-impact leadership role responsible for shaping our identity, stewarding our narrative, and delivering world-class brand experiences a ...

  • Director, Brand Marketing

    2 weeks ago

    Only for registered members San Diego, CA

    The Brand Marketing Director will be joining a close-knit team of experienced professionals to bring titles on console and PC to market. · The ideal candidate is classically trained in brand development and marketing and will lead the marketing department in developing effective ...

  • Associate Brand Director

    1 month ago

    Only for registered members San Diego $173,900 - $238,000 (USD)

    We are seeking an Associate Brand Director to join our team at Neurocrine Biosciences. · The ideal candidate will have experience in pharmaceutical product marketing, sales or pharmaceutical advertising agency and will be responsible for building and leading a team of brand direc ...

  • Associate Brand Director

    1 month ago

    Only for registered members San Diego, CA

    We are committed to building a workplace of belonging, respect, and empowerment. · Responsible for building, developing and coaching team in support of the execution of overall business objectives. · ...

  • Director, US Brand Strategy

    4 days ago

    Only for registered members US CA San Diego

    This position will be responsible for all Health Care Professional (HCP) and patient marketing activities for the launch of Neurocrine products in the US. · Contributes new ideas and approaches to ensure successful commercialization of new product · Leads the development and exec ...

  • Director, US Brand Strategy

    1 month ago

    Only for registered members San Diego $196,900 - $268,000 (USD)

    This position will be responsible for all Health Care Professional (HCP) and patient marketing activities for the launch of Neurocrine products in the US. · This role leads the brand team in the development and execution of marketing strategies and programs, collaborating closely ...

  • Director, US Brand Strategy

    1 month ago

    Only for registered members US CA San Diego Full time $196,900 - $268,000 (USD)

    This position will be responsible for all Health Care Professional (HCP) and patient marketing activities for the launch of Neurocrine products in the US. · Contributes new ideas and approaches to ensure successful commercialization of new product · Leads the development and exec ...

  • Director, US Brand Strategy

    2 weeks ago

    Only for registered members San Diego, CA

    This position will be responsible for all Health Care Professional (HCP) and patient marketing activities for the launch of Neurocrine products in the US. · Leads the brand team in the development and execution of marketing strategies and programs, and collaborates closely with c ...

  • Director, US Brand Strategy

    1 month ago

    Only for registered members San Diego, CA

    This position will lead all Health Care Professional (HCP) and patient marketing activities for the launch of Neurocrine products in the US. · Contributes new ideas to ensure successful commercialization of new product · Leads development and execution of cross-functional brand p ...

  • CAH Brand Manager

    1 month ago

    Only for registered members US CA San Diego Full time $132,700 - $182,000 (USD)

    The Brand Manager reports directly to the Executive Director, Brand and supports CAH brand team by coordinating strategic initiatives. · ...

  • Senior Graphic Designer

    1 week ago

    Only for registered members San Diego

    We're looking for a Senior Graphic Designer to join our in-house art department and help elevate our brand across all touchpoints. · ...

  • Copywriter

    1 month ago

    Only for registered members San Diego

    Vitro is looking for a Copywriter with a penchant for long-form digital content such as blogs emails and landing pages. · ...

  • Senior Graphic Designer

    4 days ago

    Only for registered members San Diego

    We're looking for a Senior Graphic Designer to join our in-house art department and help elevate our brand across all touchpoints.We design and build googles, premium eyewear, apparel, and accessories for athletes and riders who demand performance, authenticity, and strong visual ...

  • Director of Marketing

    1 month ago

    Only for registered members San Diego $130,000 - $150,000 (USD)

    The Navy SEAL Museum San Diego is seeking a strategic, hands-on Director of Marketing to lead brand, communications, media relations, digital marketing · and events promotion for a world-class cultural institution. · ...

Jobs
>
San Diego