Associate Director of Graduate - Lawrence, KS, United States - The University of Kansas

Description

Position OverviewAt KU Enrollment Marketing and Communications, we reach prospective students of every kind from around the world and tell the story of how the University of Kansas inspires Jayhawks to reach their full potential, fuels discovery and ambition, and sets them for a future with boundless opportunities and success.

Our strategic, creative team focuses its expertise on meeting recruitment objectives for undergraduate, graduate, transfer and online students.

The Associate Director of Graduate & Online Marketing is a key leader in building and executing strategies to reach and recruit graduate and online students.

This person leads a creative team to develop strategic marketing plans, both long- and short-term, that incorporate and enhance every piece of the graduate and online recruitment lifecycle and aligns with the overall University of Kansas brand.

The associate director manages the programs, projects, functions and processes of executing these plans in collaboration with the Director of Enrollment Marketing and Communications, the Associate Director of Undergraduate & Transfer Marketing, writers, editors, designers, digital/multimedia specialists, data/market analysts, enablement, internal departments, and external vendors.

The Associate Director of Graduate & Online Marketing brings creative vision to marketing plans to recruit graduate and online students, strategically recommends tactics and messages in a variety of media and channels, reports and identifies metrics to evaluate performance and recommend enhancements, and produces high-quality work that meets and exceeds established KPIs, enrollments goals, brand standards and budgets.

In addition to a competitive salary, KU offers great benefits to employees with up to 176 hours of paid vacation per year, 96 hours of sick leave earned per year, 10 paid holidays plus one discretionary day, a great retirement program, medical and dental insurance, life and disability insurance, other benefit plan options and state of Kansas discounts offered by various vendors.

Create and manage the execution of annual graduate and online enrollment marketing and communications plans.
Lead the development of key strategic documents – campaign and project plans, and strategic briefs, etc. – Work closely with the DEMC to develop measurable objectives and evaluate projects against those standards.

Develop and utilize key insights about our various target audiences, and partner with the DEMC develop effective strategies and to both evolve and differentiate the enrollment marketing strategy to target audiences.

Plan, strategize, trouble-shoot, and seek solutions for the broader enrollment management team
Work with external agencies and partners to ensure quality of work and effective execution of marketing/advertising plans.
35% Lead and Support Content and Creative Team

Support the development of creative work within the Enrollment Marketing team, at times beginning the creative process with copywriters, designers, or other team members.

Review creative materials and ideas against strategy and approve or suggest changes to designers, copywriters, and editors.
Participate in creative development meetings and support the concept-development process.

Focus the creative team's efforts to ensure that, collectively, we deliver work that meets or exceeds industry standards and is on time and within budget.

Build and run mailing lists in university CRMs (Slate, MailChimp, etc.).
Manage final email quality-assurance. As needed, queue emails in university CRMs (Slate, MailChimp, etc.)
Attend staff and partner meetings.
Work collegially with staff and partners in a team environment.
Prepare and present proposals, project-status reports, and other research or evaluations.
Bachelor's in journalism, advertising, public relations, strategic communications, or closely related field.
#5 years of professional experience with strategic planning or account management in an agency setting or in-house marketing unit.
#An excellent portfolio that demonstrates a clear vision and approach to strategic marketing and communications, ideally with a diversity of projects and styles.
# Strong written and verbal communication skills as demonstrated in application materials and interview process.
# Experience creating marketing strategies for a variety of projects, such as print and digital executions, online advertising, internal communications, etc., with proven conceptual and creative abilities.
# Experience with CRM principles and tools.
# Experience with project management principles.
# Additional Candidate InstructionsIn addition to the online application, the following documents are required to be considered for this position:Incomplete applications will not be considered.

Application review begins Monday, May 13, 2024 and will continue until a qualified pool of candidates has been identified.