Manager, CRM - South Jordan, UT
1 month ago

Job summary
The Manager of CRM & Conversion Rate Optimization will own the full customer lifecycle across all Basic Research DTC brands. This role is accountable for driving customer retention, subscription growth, lifetime value expansion,and sitewide conversion rate improvement through data-driven experimentation and personalized lifecycle programs.
- Own the end-to-end DTC customer lifecycle (acquisition → onboarding → engagement → subscription → win-back) across all brands.
- Develop segmented, behavior-based lifecycle journeys that improve repeat purchase rate and LTV.
Job description
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