Marketing Planner Boat - Springfield, United States - Bass Pro Inc

Description

POSITION SUMMARY:

The primary purpose of this position is to develop and implement strategic marketing plans specific to the company's boat & ATV brands.

Marketing Planners will be responsible for developing and driving brand strategy and strategic priority that supports both OEM and retail-focused marketing strategies.

Marketing Planners will lead the marketing organization in developing marketing initiatives, ensuring collaboration, and streamlining marketing planning and development. This position serves as a liaison between Brand/Product Managers and all of marketing. Further, this position will lead cross-functional collaboration between Product Development and Marketing to help shape future-state marketing strategy.


ESSENTIAL FUNCTIONS:

Lead the development and implementation of prioritized initiatives/product launches/projects by effectively communicating vision and macro direction to all cross-functional areas within the organization.

Identify and formulate cross-functional marketing subject matter expert teams that can best support micro strategy development and execution.

Set goals and expectations across the business to maximize the performance of the macro strategy and micro planning and execution.

Proactively communicate and partner with Brand/Product teams and Marketing to develop priority and focus on marketing strategy for the organization.

Lead marketing in the development of strategic priorities in collaboration with cross-functional teams to ensure focus and alignment, develop a premium customer experience, and address any product or customer gaps.

Accountable for developing macro-objectives, goals and guidelines that best support each initiative/product

launch/project.
Develop and manage budget for respective area.

Responsible for partnering with enterprise analytical resources to understand, analyze and calculate Return on Investment of marketing programs for assigned brands and product categories.

Develop consistent measurable(s) to evaluate and communicate strategy performance. Proactively share information to develop a new or modified strategic approach in response to ROI, analytics and key learnings.

Proactively identify and understand sales, margin and inventory trends and work with cross-functional teams to identify and agree upon marketing strategies and events which are responsive to changing market conditions.

These strategies and events will be developed in coordination with Marketing to be executed in alignment with existing marketing strategies.

Identify opportunities to integrate cross-functional subject matter experts within the organization to analyze information, data, customer experiences, and learnings that assist in influencing and developing future opportunities.

Integrate analytical resources and information early in product development lifecycle to assist leading innovation ideas and developing customer-facing strategies.
Partner with cross-functional teams to integrate brand marketing strategies into retail-focused sales tools, promotions, and events.

ALL OTHER DUTIES AS ASSIGNED
EXPERIENCE/QUALIFICATIONS:

Minimum Degree Required:

Bachelor's Degree

Preferred Degree:

Bachelor's Degree in Marketing

Certificate(s) or License(s):

Experience:
4-6 years of experience in Marketing

KNOWLEDGE, SKILLS AND ABILITY:

Marine and/or Powersports industry experience preferred
Passion for the outdoors
Strong communications (both verbal and written) skills required
Must be a self-starter who takes responsibility and ownership of projects
Strong organizational and time management skills are required
Proficient in Microsoft Office Suite


TRAVEL REQUIREMENTS:

0-10%


PHYSICAL REQUIREMENTS:

Regularly performs computer work and sits.
Occasionally walks and stands.
Seldom/never lifts up to 50lbs.

INDEPENDENT JUDGEMENT
:

Develops objectives and general policies and procedures for a specific program or functional area of responsibility within general scope of established operational goals and plans.

Day-to-day work and decisions do not require direction or review by immediate supervisor. End results are reviewed by supervisor.

Full Time Benefits Summary:

Enjoy discounts on retail merchandise, our restaurants, world-class resorts and conservation attractions
Medical
Dental
Vision
Health Savings Account
Flexible Spending Account
Voluntary benefits
401k Retirement Savings
Paid holidays
Paid vacation
Paid sick time
Bass Pro Cares Fund
And more
Bass Pro Shops is an equal opportunity employer.

Hiring decisions are administered without regard to race, color, creed, religion, sex, pregnancy, sexual orientation, gender identity, age, national origin, ancestry, citizenship status, disability, veteran status, genetic information, or any other basis protected by applicable federal, state or local law.

Reasonable Accommodations

Qualified individuals with known disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and certain state or local laws.

If you need a reasonable accommodation for any part of the application process, please visit your nearest location or contact us at
Bass Pro Shops
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