Director of Marketing - Buffalo, United States - Professional Diversity Network
Description
Rich's, also known as Rich Products Corporation, is a family-owned food company dedicated to inspiring possibilities.From cakes and icings to pizza, appetizers and specialty toppings, our products are used in homes, restaurants and bakeries around the world.
Beyond great food, our customers also gain insights to help them stay competitive, no matter their size.Our portfolio includes creative solutions geared at helping food industry professionals compete in foodservice, retail, in-store bakery, deli, and prepared foods, among others.
Working in 100 locations globally, with annual sales exceeding $4billion, Rich's is a global leader with a focus on everything that family makes possible.
Rich's-Infinite Possibilities. One Family.PURPOSE STATEMENT
The Director of Marketing & Product Manager, f'real is responsible for planning the strategic direction for f'real as well as driving product lifecycle management, establishing pricing strategy, developing marketing plans, new product/platform roadmaps, financial management and overall responsibility for delivering business results.
Key Accountabilities/Outcomes
Leadership
Vision/Strategy:
Develop and drive assigned long range category plans and execution to achieve market share, volume and profit targets (including responding to trends, portfolio mapping, innovation/renovation activity)
Cross-functional team leadership on key initiative products and programs
Supports development of associates, strategic planning acumen and financial acumen
Ensure execution of plans and achievement of results by:
getting the right people on the team;
aligning and preparing them to perform at a higher level; and
providing daily leadership to create positive experiences to shape beliefs and actions consistent with our desired culture.
Understands the Market
Understands the customer, competitor, consumer and Rich's capabilities and other insights that will be leveraged to shape the category
Formulate and execute response to competitive activity
Accountable for Discovery work to generate new products and platforms within appropriate target segments
Owns capture of VOCC for customer and consumer and translate into business opportunities
Accountable for understanding the market driving insights that will shape strategy and drive outcomes
Marketing Management
Accountable for Rich's brand strategy and value proposition within multiple categories
Accountable for planning and executing marketing plans for the assigned categories to drive demand
Accountable for the associated budget
Interfaces with external agency partners and customer marketing team and Demand Creation COE
Accountable for ensuring content and data for assigned categories is demand creation ready
Collaborate with Demand Creation COE digital resources to drive demand
Product Management
Accountable for product life-cycle and sku rationalization plan across categories to optimize portfolio performance
Product Development and Improvement:
Accountable for innovation/renovation activity against plan
Product/Segment Knowledge:
Responsible for ensuring the team's expertise on assigned categories (understand operational capabilities, technical aspects, uses, customer positioning)
Influences category demand plan, risks and opportunities and gap closing plans
Provides support and solutions to the Product Supply Chain
Owns pricing and trade guidelines for the categories and maximizes Rich's value proposition within the categories
Financial Management
Responsible for delivering results
Leverages opportunities to maximize profitability
Accountable for gap closing plans
Accountable for marketing budget across assigned categories
Understands the cost structure relative to key competitors and takes action as required
Knowledge/Skills/Experience
Bachelor's degree in marketing or related field required (MBA preferred) with 10+ years of experience in a marketing role
In-depth mastery of strategic planning in a marketing leadership role with proven success
In-depth understanding of financial principles including the P&L, RONA, IRR and NPV and demonstrated application to achieving category results and creating business cases
Solid communication skills to include verbal and written capabilities; strong presentation ability including with all audiences and levels of management
Demonstrated ability to collaborate and influence across all levels
Demonstrated ability to organize and prioritize work
Demonstrated leadership skills either with direct reports and cross functional resources through leading strategic initiatives through projects/teams
Experience in the food industry a plus
Proven track record of leadership, taking initiative and delivering results
Solid software proficiency including Microsoft Office Word, Excel, PowerPoint
Ability to travel up to 25% -30%
#CORP123
Compensation
In accordance with state law, the rate or range provided is Rich Products Corporation, its subsidiaries and affiliates ("Rich's"), reasonable estimate of the base compensation for this role.
The actual amount may be higher or lower, based on non-discriminatory factors such as experience, knowledge, skills, abilities, shift differential, and location.
Annual Range/Hourly Rate$147,943.82-$246,573.04
Rich Products Corporation, its subsidiaries and affiliates ("Rich's"), are committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin or ancestry, sex, age, physical or mental disability, veteran or military status, genetic information, gender identity, sexual orientation, marital status or any other legally recognized protected basis under federal, state, or local law.
The information collected by this application is solely to determine suitability for employment, verify identity, and maintain employment statistics on applicants.
Applicants with disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and certain state or local laws.
A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Rich's.
Please contact Rich's Human Resources department at if you need assistance completing this application or to otherwise participate in the application process.
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