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Product Marketing Manager
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Senior Director, Product Marketing
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Product Marketing Manager
2 weeks ago
Optiv Charlotte, United StatesThis position can be hired remotely anywhere within the U.S. · Optiv is seeking a strategic and collaborative product marketing manager to own the narrative and go to market plans for Optiv services and solutions. Reporting to the VP of Growth Marketing, you will align stakeholde ...
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Product Marketing Manager
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TELUS Agriculture & Consumer Goods Charlotte, United StatesTELUS Agriculture & Consumer Goods is a great place to work. You can see it in our team members. The diversity of the team and their unique contributions set us apart from the competition. Our success is based as much on our future friendly team as the innovative technology solut ...
Senior Director, Product Marketing - Charlotte, United States - Credit Karma
Description
As Senior Director of Product Marketing at Credit Karma, you will lead the Product Marketing function for our core business and coach Product Marketers across all verticals.
Product Marketing needs to scale at Credit Karma and needs a leader, who can imagine the function based on current internal and external situations, including defining the scope, team, KPIs and inspire the entire organization.
This team currently leads development of Go To Market plans, guides testing strategy holistically across specific verticals through strong partnership with Growth Marketing, develops program strategy and macro testing, creates optimal user flows between marketing and product, ensures member pain points are addressed in marketing, and drives integration between Product and Marketing.
We need a dynamic, consumer-centric and results-oriented leader, who will combine strategy and execution to better understand our members and help deliver experiences that meet their needs.
Reporting directly to Credit Karma's Chief Marketing Officer (CMO), this cross-functional leadership role requires high EQ and partnership across all Credit Karma functions, as well as leveraging and investing in the relationships with our Intuit companies.
What you'll do:
Build the Product Marketing function at Credit Karma from scratch – carving out scope and alignment on key KPIs along the way
As Senior Director, Product Marketing for an Intuit business unit, you will also leverage your experience at multi-tiered or subsidiary-structured organizations in order to partner successfully with stakeholders across Intuit
Own the product marketing fundamentals:
positioning, messaging, user personas, product launches, competitive intelligence, segmentation and product discovery
Inspire action through data-driven insights (market research, testing plans, etc) and drive your teams to execute with operational rigor and efficiency
Partner with Growth Marketing, Product Management, Research, Brand and Creative teams to ensure the successful launch and marketing support of new products and ongoing marketing of them
Provide world-class deliverables to differentiate the offerings in the market, including product positioning and messaging across the portfolio, website/app content; product naming; and competitive positioning
What we are looking for:
15+ years of experience in Product Marketing at a consumer technology company or commensurate experience, such as Growth Marketing or Brand Strategy
8+ years of experience of managing and coaching high-performing teams with experience applying consumer insights to improve the product and marketing experienc
The experience you will bring:
Demonstrated experience collaborating and working with Product, Data Analytics and Creative teams
Strategic mindset with a knack for transforming ideas into impactful product marketing initiatives
Strong analytical capabilities, coupled with a creative flair to balance data with actionable insights, recommendations and insights
Experience influencing and leading multiple distributed resources with an understanding of cultural differences in managing and leading people
Outstanding communication skills to rally teams and present compelling strategies to stakeholders
High ownership mentality with a strong willingness to roll up your sleeves while also being able to delegate effectively and lean on others
Experience in a consumer focused technology company is preferred
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