- Build and maintain strong working relationships with field managers, field leaders, and talent team members, collaborating with them in a consultative capacity to ensure KPI are met.
- Understand marketing and hiring support needs to devise strategic marketing plans for each DMA and location.
- Consult restaurant managers regularly on strategic marketing initiatives that ensure alignment in goals and initiatives. Adapt and pivot location-specific marketing strategic focus' as appropriate.
- Work cross-functionally with other departments and teams to help reach recruiting and local restaurant sales goals and objectives.
- Develop a deep understanding and knowledge of the Portillo's brand as well as the ability to successfully promote the brand to drive business results.
- Connect with the guests and gather crucial feedback on the quality of service and overall satisfaction in order to inform the development of marketing initiatives.
- Ensure restaurant marketing materials are up-to-date and placed properly and make changes to them as necessary.
- Provide an unrivaled experience for each guest inside and outside our four walls.
- Manage and maintain marketing budgets for each DMA and location.
- Creatively tie together the needs of the restaurant and the unique marketing opportunities in the region to achieve defined KPIs.
- Support the opening of new restaurants by spearheading advertising campaigns
- Adapt marketing initiatives with agility to support our restaurant needs to changes accordingly.
- Embody a naturally upbeat, positive energy and always look for new ways to build the brand.
- Connect with community gatekeepers through boot-on-the-ground tactics.
- Serve as a brand ambassador in all communications and develop connections with members of the community such as through interviews or participation on radio shows.
- Disciplined self-starter that can work effectively from the field, remotely, and in a hybrid working environment
- Identify and engage in community events and partnerships that attract new guests and team members to add to topline revenue. May include negotiation with external parties and participation in legal reviews.
- Negotiate new partnership opportunities that authentically represent the Portillo's brand and ensure key performance indicators are hit.
- Create life-long memories for our fans through unrivaled, experiential marketing opportunities.
- Coordinate in-restaurant experiences pertaining to new restaurant openings, media events, etc.
- Connect in person with the marketing team and company for quarterly Ketchup Weeks at the Restaurant Support Center.
- Bachelor's degree in marketing, Communications, PR, or similarMinimum Work Experience, Qualifications, Knowledge, Skills, Abilities2+ years of Field Marketing or related experienceLives in ArizonaValid driver's licenseReliable and independent transportationExcellent written and verbal communication skillsExperience implementing change in a dynamic environment.
- Manage a budget for DMA
- Ability to coach and develop marketing strategyTravel RequirementFrequent travel [local driving] is required 80%Occasional domestic travel [flying] is required 20%PREFERRED QUALIFICATIONS Knowledge, Skills & Abilities
- Small/Medium group presentation skills
- Marketing strategy
- Recruiting strategy
- Multilingual
- Thriving in a hybrid/remote working environmentEducational Level/CertificationsBachelor's Degree or Certification in marketing, communications, business, or related field preferredServe Safe certification recommended.
- Experienced with Microsoft suiteExperienced with Salesforce#LI-MB1
Field Marketing Coordinator - Oak Brook, United States - Portillo's
Description
Candidates need to live in ArizonaPOSITION SUMMARY:
The Field Marketing Coordinator plays a crucial role in fostering the passion and enthusiasm of Portillo's fans, while simultaneously attracting new guests and potential team members through engaging marketing and recruiting activities.
As a part of our dynamic and enthusiastic Field Marketing team, you will actively drive brand awareness and trial through hands-on grassroots marketing tactics, organizing tasting events, and actively engaging with the community.
With your deep understanding of the local market, you will collaborate closely with area market managers, local restaurants, and the recruiting team to drive sales and promote employment opportunities within our organization.
Additionally, you will be responsible for managing existing area partnerships to ensure we meet key performance indicators, as well as actively seeking and evaluating leads for potential new partnership opportunities.
The Field Marketing Coordinator will be a unique kind of marketer-one who blends creative thinking with analytical insights. You're not afraid to pursue new leads or roll up your sleeves and execute marketing tactics. Above all, your love for Portillo's and your desire to contribute to the brand's growth set you apart.CORE RESPONSIBILITIESEnable our Purpose to create lifelong memories by igniting the senses with unrivaled food and experiences:
Family:
Work together to make everyone feel at home, and we step up when someone needs help
Greatness:
We're obsessed with being the best and work hard to continuously improve. Our greatness is rooted in Quality, Service, Attitude, and Cleanliness
Energy:
We move with urgency and passion while maintaining attention to detail
Fun:
We entertain our guests, we connect authentically, and we make each other smile
LEADERSHIP TRAITS
Build Relationships:
Builds constructive working relationships and creates an engaging work environment.
Develops People:
Coaches others to help them gain an understanding; provides feedback and encouragement.
Lead Change:
Makes suggestions for improving the Team Member experience and how work gets done.
Inspire Others:
o Elevates the attitudes of coworkers, praises Team Members for their unique talents and contributions.o Provides a model for achievement and leadership.
Think Critically:
Problem solve issues and make recommendations.
Communicates Clearly:
Keeps Team Members updated; shares thoughts and ideas with others.
Create Accountability:
Holds Team Members and self-accountable for what they do.
ORGANIZATION RELATIONSHIPSThis position reports to the Field Marketing Manager and coordinates the LRM (local restaurant marketing) tactics of their assigned markets' sales building and recruiting needs.
The position has no direct reports but may occasionally coordinate and hire sub-contracted workers for special occasions, events, and additional support.
The Field Marketing Coordinator regularly interacts with our Guests, Partners, Operations (VP Ops, MM, GM, etc.), Marketing, HR & Recruiting, Legal, and Accounting/Finance.
REQUIRED QUALIFICATIONSMinimum Educational Level/CertificationsExceptional ability to build consensus across a wide range of constituents.
Basic proficiency with using the Microsoft Office Suite