Policies, Systems, and Procedures (PSPs): Create PSPs for the Marketing Division and marketing team members regarding all efforts herein to create a well-oiled Automatic Marketing Machine.- Minimum of 5 years of experience in legal marketing or professional services marketing, with a proven track record of success.
- Proficiency in all marketing strategies and channels identified herein.
- Proficiency with using technology tools in marketing management and execution, including CRMs.
- Proficiency with Microsoft Suite, including Excel (Macros, Pivot Tables, Conditional formatting, etc.), PowerPoint, Word, etc.
- Creativity and innovative thinking to develop unique marketing approaches within the context of the legal profession.
- Passionate about staying current with industry trends and best practices in legal marketing.
- Excellent communication and interpersonal skills, with the ability to collaborate, inspire, and build relationships across different internal departments and with external partners and vendors.
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Marketing Coordinator - Sandusky, United States - Brumbaugh Law Firm
1 month ago
Description
Brumbaugh Law Firm is an Estate Planning and Elder Care law firm (Wills, Trusts, Probate, and Protecting Assets from the Nursing Home), that provides protection in times of prosperity, security in times of uncertainty, and comfort in times of crisis.
Brumbaugh Law Firm believes the right information with the right education empowers people to become more aware of their options to create a better future.
We are seeking a highly skilled, motivated, and proactive Marketing Coordinator to assist in our law firm's marketing initiatives. Positive, collaborative, compassionate, and professional interpersonal skills are essential requirements for marketing our firm.As the Marketing Coordinator, you will be responsible for developing and executing strategic marketing plans to enhance the firm's brand presence, attract potential clients, and support business development efforts.
Responsibilities
Marketing Strategy: Work with the Leadership Team to develop comprehensive marketing strategies that align with the law firm's goals and objectives and implement. Collaborate with the Leadership Team to identify target markets and practice areas for focused marketing efforts.
Branding and Positioning: Manage and safeguard the law firm's brand identity. Ensure consistent messaging and visual representation across all marketing materials and communications.
Digital Marketing: Oversee the firm's digital marketing efforts, including content marketing, email campaigns, and social media presence.
Google My Business and Professional Directories:
Monitor, expand and optimize the firm's market presence on GMB and all professional
Authority Content: Collaborate to create compelling and informative content, such as articles, blog posts, whitepapers, and case studies, to establish the firm's expertise and thought leadership.
Events and Sponsorships: Working with the Leadership team, plan and coordinate participation in events, conferences, and sponsorships to increase the firm's visibility and strengthen professional relationships.
Client Development: Develop and implement client-focused marketing strategies to nurture relationships, enhance client retention, and foster client referrals.
Market Research: Conduct research on industry trends, competitor activities, and potential clients to identify growth opportunities and stay ahead in the legal market.
Budget Management: Work within the marketing budget efficiently, ensuring cost-effectiveness of campaigns and initiatives.
Analytics and Reporting: Utilize data analytics to measure the effectiveness of marketing efforts and provide regular reports to partners on key performance indicators (KPIs).
Website maintenance and expansion: Maintain website, including but not limited to existing content revision, SEO content addition, backlink health and expansion, firm growth accommodation on existing pages, etc. Expand website as needed for continued or new firm initiatives and marketing efforts, including but not limited to additional landing pages, additional brand initiatives, etc.
Print: Oversee the firm's print marketing efforts, including advertisements, brochures, resources, etc.
Results Tracking: Utilize appropriate tracking tools to ensure each marketing channel is measured independently. Create reports, dashboards, etc. enabling clear, measured metrics reporting of the ROI and success of all marketing efforts. Interpret and report results to firm owner and executive leadership in the scheduled cadence.
Technology Usage and Management: Assist in fully utilizing developing, expanding, and maintaining the firm's CRM software, Call Rail, review capture software, and other technology utilized in the firm's marketing efforts.
Qualifications
